Whether you have been around for long or are just getting started with SEO, you must have spent some time researching it and discovered how much links matter to rank organically in the search results.
Google sees links as a lot more than just a ‘sweet gesture.’ To Google, it acts as a vote of trust that your site is reliable and credible.
Over the years, marketers and SEOs have tried and tested numerous different approaches to increase their site’s backlinks and expand their overall backlink profile.
PRODUCE LINK-WORTHY CONTENTSEO trends will keep shifting, but great content never gets outdated.However, what ‘great content’ means really depends upon who you are asking – it will vary from person to person.
PR DRIVEN OUTREACHRight after reading this, you might be wondering what does SEO and PR even have in common?However, establishing relationships is one of the leading techniques to get the job done when it comes to link building, which also happens to be the key to successful PR.Begin with interacting with the people in your industry or niche and those working at the most sought-after online publications.
Expanding your own brand will also help increase awareness for your organization.As you start building connections and become well-recognized among your peers and industry, you will realize that it is a lot easier for you now to pitch them for media placement opportunities.Again you must be wondering how media placements can result in the generation of backlinks?It’s pretty simple – when a publisher decides to feature your brand on a webinar, podcast, or live show, they will also promote this feature on their website and across social media platforms.Once you have successfully obtained the placement, ask your POC (point of contact) to add a link back to your website, as it will be helpful for the audience.