In Business to Business Marketing products and services are sold to other businesses rather than the general public. Alain Templeman has outlined some tips to follow when crafting a customer-centric B2B marketing strategy Ask yourself and your team, “Have we checked the following boxes while preparing our B2B marketing strategy?”
Buyer’s persona is associated with identifying your potential customers and making marketing strategy accordingly so that your products may reach at the right place at right point of time.
By creating buyer’s person you can clearly define your targeted customers can create a clear-cut message to your audience about what you are going to manufacture and how they are going to reap benefits from it.
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Introduced to the concept of marketing and explained how it is an overall vast term in itself.
The article thereafter goes onto explain how this important part has helped a business shape itself, in other words helped it gain customers and then discusses the marketing trends that promise a great revolution in the year 2020.