If you’ll search for a topic on the web, you will find multiple pages talking about the same subject.
It includes collating information based on a particular topic from different reliable resources and adding your insights to it so that it becomes relevant for your audience.
Facebook is one such major social media platform that helps you access amazing, relevant, and interesting content for your marketing purposes.
Technology has evolved at a very fast pace in these recent years and so has the usage of social media platforms for promoting almost anything & everything.
Now, once you have managed to create a human interaction around your brand on Facebook, different customers would start sharing their insights about the same.
You need a tool that can aggregate these powerful tidbits of UGC at one place so that you don’t miss on some really unique and amazing content which can be useful in taking your business marketing to another level.
It is basic human nature to form communities around work, common interests, and passions.
Hosting UGC campaigns to display earned media for your brand to your audience is a great way to leverage the ongoing trends for your brand promotion.
What it did was, it embedded a social media hub on the home screen of its official website which displayed photos of actual users and customers of their real-estate projects fetched from their social media profiles, and thus displays social proof of the quality of their projects.
In order to spread this cause, the brand encouraged the dog owners themselves to post selfies with their dogs using the hashtag #HollywoodSelfie on social media.
During one of its events/conferences in Dubai, SMW actually displayed user-generated social media content to boost audience engagement and interaction with event happenings.
Attendees and non-attendees could share their feedback, opinion, join in a conversation and be a more integrated part of the whole event.
We mean, it is easy if you are not expecting any fruitful results, but certainly not when you desire an influential impact on both the market and your revenue.
Yes, that’s how user-generated content works.
In fact, a survey reports that Instagram accounts that regularly run contests grow about 70% faster than the accounts that don’t.
You can share some relatable posts and can ask your followers to tag a friend and share their thoughts about it
Another fun and intimate social media marketing idea is to post behind the scenes pictures or videos of your brand.
For instance, if you are a restaurant, then you can post a video of your chef preparing some delicious food.
User Generated Content (UGC) or also known as User Created Content (UCC) is any type of content created by the users rather than the brand itself.
According to a report by Nielsen Consumer Trust Index, 92% of the customers trust the organic and the user-generated content rather than the content created by the brands itself.
UGC also helps to gain the trust of the people and establish as a powerful brand.
It helps you to build a better relationship with the people and increase your reach.
So from the above-mentioned data, you can analyze the importance of UGC in today’s world.
Rating and reviews play a vital role in today’s marketing world.
According to Statista, there are about 2.8 billion social media users worldwide with over 1.85 billion active monthly Facebook users.
And studies have shown that when you embed social media feeds on your E-Commerce website, it has an immense influence on consumers buying decisions.
The merger of firm-generated content and user-generated content on social media could be displayed together to show the presence and activities of a business on different social media platforms.
What this does is that this creates a sense among users about how you value your consumers’ voice, builds trust, positive brand image and increased interest and curiosity among the users.
Similarly, this also saves cost, time, research, and analysis investments for your business.
Use video content to your welfare
