There are several different forms of marketing that companies today follow apart from the traditional forms of marketing such as billboard ads, TV, and radio commercials. Social media marketing is in thing now. Given the fact that most people are hooked on one of the many social media channels looking for info or simply to share any info, this is the platform that most of the business ideas of today focus on. It helps them to reach a larger audience faster and in a much better way.
In addition to that according to a survey conducted by Scan Life, it is found that:
- More than 89% of customers today use their mobile phones while shopping and gadget giveaways
- About 64% of Americans own a smartphone.
And this is the findings of 2015! Given this fact and the rate at which technology has developed, this number has surely increased in 2019. Therefore, it is quite natural that most businesses will want to leverage their marketing of products and promote their business through social media channels to tap this huge number of mobile device users.
However, when it comes to SMS marketing campaigns you must know that not all are created equal. The variance in approach results in a difference in the degree of its success.
- There may be a few companies that will want to integrate SMS marketing fully into their business strategy.
- On the other hand, there may be some companies that may consider SMS marketing as a side project while focusing on other traditional forms of marketing as their primary objective.
Therefore, you will first need to consider which marketing campaign do you think will be a more successful campaign for your company LG How to Guide and they get on board with SMS marketing.
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Use call to action buttons
If you are already on board then here is one of the most effective ways that will help you to leverage your SMS marketing campaign and maximize your success: Calls to action button or CTAs as they are commonly known.
The calls to action buttons, if powerful and located strategically, is the most effective and easy way to increase your customer engagement with your SMS marketing texts. As a business marketer when you send invitations via text this is what you want from them exactly:
- They must be highly engaged
- They must value the texts you send
- They should read the text
- They must interact with the message and
- They must respond and act just as you want them to.
Tall ask as it may seem to you, this is not unachievable at all. With a little bit of effort and planned design Cloud computing in 2020, you can easily engage them more with your strong and compelling calls to action button.
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Creating powerful CTAs
However, easier said than done, creating a compelling call to action is not easy. Here are a few most commonly used yet most powerful CTAs that can prove to be winners:
- “Click here.” This is one of the most common calls to action that you will find. This actually summarizes all that you need to convey to the reader but do not have enough space in your SMS message to include all of it. For example, if you are hosting an event there may be lots of information that you will want to convey to your customer to meet all their queries and need. You may want to add a link to the map or input a video about the event or even a link that will take the customer to your website to find out all the relevant details. In all these cases, the “Click here” call to action button will provide the pathways to your customer to gather all of the necessary details.
- “Buy now.” This is another CTA button that is most commonly used and is perfect for those targeted SMS texts. If you are sure that a customer buys a certain product from you on a regular basis then you can easily send a text that will promote that specific product when you include a “Buy now” call to action button along with the text. This will help the customers a great deal in their buying journey making it easier for them to make the purchase.
- “Show this text.” Using this CTA button you can ask the customers to show the text. If you allow them to earn a discount for doing so it will be a clear and most effective way to engage your customers with your text messages and your promotion and respond immediately just like the way you want. For example, you can allow them 50% off on a certain product if they show the text you intend to.
- Text-to-Win: There are lots of customers, if not all, who will like to win a free gift or a gift card from your company. With this type of call to action button, you can make them have a shot at winning such a prize. You can ask them to text in order to enter the contest. This will automatically increase the level of engagement of your customers and according to studies, more engagement leads to more sales prospects and more revenue in turn for the business. Such text to win calls to action buttons is the most effective way in which you can remind your customers of your existence especially if you are not into hosting an event or offering a sale. This will surely be the most proven way to continue increasing your organic traffic as well as your sales.
- Text-to-Vote: This is one more powerful call to action button that will engage your customers more in mobile polling. This poll will help you to know how your company is performing in terms of product quality, prices, service, and much more.
There is no other alternative but to create a powerful call to action button to ensure that the people you sent invitations via text get more engaged with it.
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