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2020 Chevy Corvette C8 breaks records, nearly breaks GM's build configurator

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Geekz Snow
2020 Chevy Corvette C8 breaks records, nearly breaks GM's build configurator

Thursday, July 18, marked a day that many car enthusiasts and industry watchers thought would never happen: After decades of rumors and innuendo, Chevrolet finally introduced a production, mid-engined Corvette.

It's fair to say the 2020 Chevy Corvette Stingray's Tustin, California, reveal was a blockbuster event by the numbers.

The C8 Corvette wasn't the only thing to generate impressive stats that night: The reveal event itself triggered massive online traffic for the automotive websites and forums covering the 'Vette's reveal, and General Motors was temporarily overwhelmed by the unbridled interest the reveal generated.

There were times when the livestream of the reveal bogged down, and when the automaker revealed that its 2020 Chevy Corvette "Visualizer" configurator tool was already live on Chevrolet.com, a tidal wave of traffic ensued, effectively gridlocking the experience for most users for the better part of a day.

When the digital dust settled, the 2020 Chevy Corvette had set a number of impressive online records for GM.

According to Steve Majoros, director of passenger car and crossover marketing for Chevrolet, the brand's consumer site saw five times the normal traffic load it hosts on a daily basis.

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