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Toca Life app launches H&M kidswear collaboration

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Geekz Snow
Toca Life app launches H&M kidswear collaboration

Toca Boca has gained a steady audience with kids over the years with its various entertainment apps, and today the Swedish company is launching a collaboration for kidswear with HFashion retailer H is launching a line of children’s clothing, dubbed the Toca Life x H collection, that will carry the Toca Life brand from the digital app.

H will also be integrated into interative prints and textures, foil prints, and 3D applications.

It’s another marriage of digital and physical products.

The Toca Life x H collection will be available in all stores that carry kidswear and online at HM.com today.

The Toca Life x H kidswear collaboration combines the brightly colored and humorous characters of Toca Life with fashion by channeling the playful spirit of the game.

Designed by the H kids in-house team, the collection includes jersey tops, sweatshirts, dresses, and tracksuits with 100% sustainably-sourced cotton.

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