When it comes to events, few players are more powerful than Eventbrite and Giant Spoon.
Jon Haber, co-founder of Giant Spoon, credits the agency’s larger-than-life activations for its rapid growth since its founding in 2013.
“It’s the thing that really seems to be resonating and breaking through almost more than anything,” he said.
Adweek spoke with Haber and Eventbrite CEO and co-founder Julia Hartz about what makes an experience that people connect with and the explosive growth of experiential marketing.
Here are five takeaways from that conversation.
Millennials—and current consumer habits—are fueling experiential’s growth
How much do you know about event technology?
We all know that engagement plays a vital role in being a buzzword when we talk about marketing strategies in exhibitions and trade shows.
For people who plan these events and use software such as an event planning software or event registration software, making their strategies compelling is the main challengeFor more details: Practice management video
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It is important that the ingredients used while making a recipe or any formulation must be accurately measured and incorporated as the proportion will critically influence the quality of the end product.
From a market competition view, players are highly active in bringing new innovative products to the market.
Use speed dating sessions to your event from EventBH, attendees are all coming to buy so business matchmaking software needn’t be as formal.
In these situations, you can create mini-events within the event using fun concepts like speed dating and ice-breaking game
Use our powerful business matchmaking software solution to create a matchmaking event and enhance business prospects with better engagement with qualified profiles provided by our business matchmaking app - EventBH.