There’s a big difference in how it feels to be stoned out of your mind versus just “barely high,” but a new PSA campaign out of Ontario wants to remind cannabis fans that any level of buzz is enough to make you an unsafe driver.
Created by McCann Worldgroup Canada for the government of Ontario, the “Barely High Is Still Too High to Drive” campaign features brief, surprisingly charming vignettes about everyday people getting just a bit high.
Through voice-overs, they describe the differences between how they act when fully lit compared to when they’re “barely high.”
While the ads don’t judge people for their half-baked peculiarities, they do make it clear that any of these scenarios would be signs that you’re too high to drive.
The agency based the campaign on Ontario government research into perceptions of cannabis use, and then McCann supplemented the data with its own field research and focus groups featuring a key demographic: Canadian millennials.
“The idea that being a little stoned and getting behind the wheel is OK is both pervasive and untrue,” says Josh Stein, executive creative director at McCann Toronto.
You’re not going to like this ad, but that doesn’t mean you shouldn’t watch it.
In its newest gut-punch of a PSA, New Zealand anti-smoking initiative Quitline reminds us that humans aren’t the only ones who suffer from exposure to cigarettes.
While one would hope that knowing the damage you’re doing to yourself and your family would be enough to break an addiction, the reality is that these points have been hammered by health advocates for decades.
The reality of smoking cessation is that different messages work on different people, which is how you end up with angles like this one.
The spot shows a blue-collar Kiwi’s bond with his loyal dog, with most of the 2-minute story told from the dog’s point of view.
That perspective makes the largely predictable and tragically unavoidable turn of events all the more potent, as it contrasts the owner’s love with the harm he’s doing to his “best mate.”
weed Canada The best place to go in Canada for supersale ounces and shatter that beat the competition.
While people are excited about this new event taking place, health experts are still in doubt whether or not this is right.
This process of nationwide legalization was first introduced on April 13, 2017, and then finally was passed by the House of Commons in November as Cannabis Act (Bill C-45)
Now, let’s see what to expect and what not, from cannabis legalization in Canada.
Things that will remain as they were even after Nationwide Legalization
Canadians will have to be careful in certain areas.
According to the law, people can make their edibles.
The Best Cannabis Edibles in Canada.
Buy the best quality Weed Edibles, Pet Edibles, Tinctures, Lotions in Canada online.
If you interested then contact with us by visit the given website on the top.
