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5 Tips for Selecting SEO Rank Tracking Tools

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Emilia Jazz
5 Tips for Selecting SEO Rank Tracking Tools

Rank tracking is a powerful SEO metric and selecting the best tool for your business takes a lot of research and time in it. If you can’t measure the results, you can’t improve on it. Ranking on the first page of SERP for a particular keyword is still a major goal for every digital marketer. Selecting rank tracking tools is one of the first steps in reaching SEO goals and metrics. Other equally important metrics like conversions and organic search traffic are also being considered alongside keyword ranking. Tracking and monitoring the performance of your website in terms of keyword rank need to be done using tools since doing so manually is very difficult and time-consuming. Well, just imagine how you would manage to extract keyword ranking data without using any tools. You would need to do it one by one, and by the time you have all the data, there’s a high probability that they aren’t relevant anymore.Even Google, arguably the largest search engine to date, has developed APIs (Application Programming Interfaces) that enable SEO experts to get ranking data. However, Google has placed a limit on the number of API requests per day, pushing digital marketers to use other rank tracking tools.

These rank tracking tools basically scrape the ranking results from the search result pages of Google.

RANK TRACKING TOOLS – THINGS TO LOOKOUT FOR

  • IP blocking: If Google detects the same scraping pattern in a short amount of time or at a fixed time interval,  it could result to IP blocking
  • CAPTCHA: Using these tools may prompt Google to return a CAPTCHA page to make sure that the result is not from a bot.

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