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Creating a Social Media Marketing strategy for a Mobile World

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Vantage ITeS
Creating a Social Media Marketing strategy for a Mobile World

‘Social marketing’ was born as a discipline in the 1970s, when Philip Kotler and Gerald Zaltman realised that the same marketing principles that were being used to sell products to consumers could be used to sell ideas, attitudes and behaviours.

Nearly fifty years later, we use ‘social media marketing’ as a way to promote products and services on social media platforms and websites.

In a world where clickthroughs equal money and social proof is paramount; an engaging social media marketing strategy can propel your product or service a long way towards your business goals.

Digital marketing is not a magic pill for all of your sales and marketing woes.

Creating a content for a generic audience never works unless you have infinitely deep pockets.

Creating specific buyer personas will help you target the right people, in the right location, at the right time – and send them the right messages.

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