This scenario isn’t changing anytime soon.
Whether you are a newbie or have already tried your hands on link building, there is a lot you can learn from here.What Is Link Building?Link Building can be defined as a process of obtaining hyperlinks (typically referred to as links only) from other websites to your own site.
A hyperlink helps users in navigating between different pages on the internet.Search Engines crawl the web using links, they’ll crawl the links between the separate webpages on your site, and they’ll crawl the links between all the websites.
So if you master this art, it puts you ahead in the competition.Importance Of Link Building In SEOSearch Engines use links in two primary ways:To find new web pagesTo help decide how a page should rank in the SERPsOnce the search engines are done crawling the web pages, the content of those pages is derived and added to the search engine’s indexes.
Moreover, during this whole process, the search engines do not just consider the content of a page but also the number of links pointing to it from external sites and also the quality of all those external websites.
In a nutshell, the more high-quality external sites link to your website, the more are your chances of ranking higher in the SERPs.In the late 90s, the main reason why Google began dominating the search engine market was its strategy of using links as a ranking factor.