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Link Building SEO - How to do it correctly?

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Freaky SEO
Link Building SEO - How to do it correctly?

Link Building SEO

This is also known as Off-page SEO.

The primary objective is to get other websites to mention (and link to) your website.

Backlinks are super essential for SEO.

Many SEO Experts believes that link building is crucial steps to improve keywords positions. Without backlink, it is quite difficult to push your keywords positions forward in most of the niches. 

Link Authority

Links from high-authority sites will deliver more PageRank to your site.

2 main categories from measuring authority.

Domain Authority: Domain Authority refers to the authority of the entire website. 

Page Authority: Page authority refers to the authority of the specific web-page.

If you want to understand link authority metrics, watch this video from Moz.

Focus on links from relevant websites.

Because links from sites related to your industry pass more SEO value than links from sites in other industries.

White Hat vs. Black Hat SEO Techniques

How do you know if a specific link building strategy is the black or white hat?

  • Review Google’s “link schemes” list. This is a regularly-updated list of things that Google considers shady.
  • Directly paying someone for a link is always against Google’s guidelines.
  • If someone links your site because they thought it was worth linking, you’re good.

 

The Skyscraper Technique

This is a white hat link building strategy.

Skyscraper Technique requires a high degree of the guesswork out of creating content that bloggers and journalists will be likely to link to.

The Skyscraper content is relatively straightforward to create and promote.

Guest Posting

Ensure these tips when you start guest posting: 

  • Post guest posts on related websites. Publishing lots of guest posts on unrelated sites is a big no.
  • Avoid keyword-rich anchor text in your link, rather use a link with your brand name as the anchor text
  • Backlinks from guest posts should make up around 5% of your link profile. 

Linkable Assets

“Linkable Asset” is a term for anything that people will happily link to.

Create content that’s specifically designed to get links.

Here are a few examples of Linkable Assets you can create:

  • Industry study
  • Myth-busting article
  • Visual guide or resource
  • Free tool
  • A curated list of tips, examples or resources like Freaky SEO

It is not compulsory for your linkable asset to be a mega list or blog.

Rather a simple infographic can also be a linkable asset.

Link Building is like a deep ocean, which gets deeper and deeper.

There is a lot to learn, but considering the importance of SEO, it is worth the time and effort.


Written by SEO Delhi

 

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