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HOW TO BOOST DIGITAL MARKETING STRATEGIES WITH DARK WEB?

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Ansh Sharma

Beneath the surface of the Internet, there’s a strange world known as the Dark Web that can provide a great boost to your digital marketing strategies.

DARK WEB – AN EXPLORED YET UNEXPLORED WORLD OF INTERNET
We can characterize dark web as a shrouded or nefarious corner of the web offering most extreme security to internet surfers from the eyes of the government and internet service providers (ISPs). This segment of the web hides underneath the visible and encoded sites that are listed by the significant search engines like Google, Bing, Yahoo, and Duck Duck Go. To get to these dark web destinations, you would need to download explicit onion routers like Tor.

OPPORTUNITIES FOR DIGITAL MARKETERS
Obviously, because of the above-mentioned reason, the dark web is responsible for a ton of criminal activities. However, there are a lot of genuine prospects & buyers who surf the dark web and advertisers/marketers might want to access that niche. Presently many mainstream websites and discussion platforms are adopting the dark web too.

“According to the Dark Web News this segment of the web carries enormous potential for anyone who wants to communicate anonymously.”

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Facebook Unveiled its own Onion address in 2014, and news platforms like ProPublica and The New York Times have struck to the same pattern. It’s not just organizations and buyers moving in as well. Political groups are utilizing the dark web for forums, discussions & active community buildup, and there are a lot of active communities or groups related to games & technology. This trend has created a really amazing opportunity for marketers to advertise in an explored yet unexplored world of the internet.

HOW TO HARNESS THE OPPORTUNITY OF THE DARK WEB
GET STARTED WITH REDDIT
Reddit is being used as a resource or learning center for gathering valuable data about dark web users, assets, exchanges and more. This platform also has dedicated discussion topics or forums for dark web users, where they can meet buyers, exchange data and share reviews about all kinds of dark web activities.

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