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What are the basic features for a market research and subscription sales application

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4C Plus

Market research and online surveys are an inseparable part of the news media industry. In fact, the whole sector sort of depends heavily on the results yielded from such studies. These surveys are carried out by newspaper publishers to assess the potential of news markets, gather feedback on the existing reading habits and also to sell subscriptions of newspapers directly to prospective readers. So needless to say, among all the digital software that a news media company would use for newspaper software their everyday functioning, a mobile-based market research application would be among the top ones.

But on the other hand, using such a software application and employing it for the purpose of collecting personal customer information and market data, one has to be careful of the implications. Any negligence or error can have catastrophic consequences for the news company, along with several social impacts as well, given how media is the fourth pillar of democracy.

So here are the basic features of market research and customer survey application must have to be considered as state-of-the-art technology.

  • Secure login system allowing access only to the authorized personnel and those to whom he or she decides to delegate responsibilities related to the survey or campaign. Such data often contains information of sensitive nature which if fallen into the wrong hands can be quite disruptive. So it is important for such a software application to have a safe and secure login system.
  • By allowing clients to fill out their own personal details, the application largely does away with the possibilities of errors and inaccuracies. Each prospective reader puts in their own information, be it for a market survey or for an online readership subscription.
  • With options like recording and analysis of readers’ profiles and their current reading habits, such applications facilitate understanding of the market scenario and how much it should make an impact on the respective business. Any discrepancy between the market survey results and the actual distribution scenario can be ascertained in this manner and it can be seen to that necessary steps are taken.
  • A market survey form ends at submitting after filling up all the information. But a subscription has further aspects like choosing the right package and completing the payment procedure. The application should ideally have options for complete disclosure of subscription package features and clear mentioning of the rates for which. After a customer makes his or her choice, they will move on to make the payment on their chosen package, for which a safe and secure payment gateway is also required, facilitated with all the digital versions of payment – net banking, debit card, credit card, and e-wallets.
  • Customer identification and completion of a subscription are further eased and made convenient by on spot OTP generation by the applications. This is done keeping in mind the safety of clients and their trust in the media company.

Visit- https://www.4cplus.com

4Cplus has developed a premium subscription and survey form app called CIO 365, which not only makes the entire procedure paperless and streamlined but also assures proper accumulation of customer data and guarantees safety of personal information. The app is of great assistance to market research executives and subscription sales people of the newspaper company.

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