If you have managed to secure a business phone number from a telecom service provider, you may be thinking “what next?” However, the truth is that you will need to get the word out and market it effectively. Easier said than done, of course, especially when it comes to the amount of competition vying for the attention of your potential customer base. The solution? Creatively engaging your audience.
So, read on and learn more about five creative ways to market your business phone number, including:
- One-Click Calling
- Offering Prizes and Incentives
- Using Vanity Phone Numbers
- Appealing to Professional Organizations
- Incorporating Social Media
Marketing Your Business Number Tip #1: One-Click Calling
Part of capturing the “mobile-first” trend is adapting your marketing to how people engage with businesses nowadays. As a result, this means efficiency. Therefore, you want to be able to have your business reachable by phone with a click, not requiring customers to manually enter the digits of the number.
CallMe Click, an add-on offered by only select telecom service providers, enables website visitors to do just that. By listing your phone number as a link, visitors can immediately reach your business and begin transacting with your company. After all, some customers may accidentally dial the wrong number, choose another business that’s more easily accessible, and so forth.
Marketing Your Business Phone Number Tip #2: Offer Prizes and Incentives
Who doesn’t love to win something? Consequently, you can use a business phone number that is specifically designed to entice customers through prizes and exclusive discounts. For instance, you can offer the first 100 callers the ability to earn a discount on your services; or, you can throw in a prize for their effort. Because efforts like these are a type of call-to-action that creates excitement and interactivity among customers. So, be sure to offer long-term customers their own rewards for their continued loyalty. Due to the added work, this is something that many businesses take for granted. However, you can level up your business’s performance by taking advantage of such methods.
Marketing Your Business Number Tip #3: Using Vanity Phone Numbers
Part of creatively marketing your business number is being memorable. And, the key to being memorable is appealing to your target audience on several levels at once. To bring together the visual and auditory elements, you may want to consider using vanity phone numbers.
Simply put, vanity phone numbers are telephone numbers with a visually-appealing set of digits. Whether through incorporating your company’s industry, products, or other marketing efforts into the phone number, you can ensure that your brand is top-of-mind.
If you’re able to assign a letter to each digit, you can feature what your brand offers to your potential audience. For instance, if the last four digits of your phone number spell “SURF” (7873), you can promote your watersports business in all of your marketing campaigns.
Bear in mind that not every service provider has an inventory of vanity phone numbers. Therefore, be sure to choose a company, like United World Telecom, who has a long history of providing telecom solutions for all business sizes. They also maintain one of the largest inventories of vanity numbers.
Marketing Your Business Number Tip #4: Appeal to Professional Organizations
Part of the success of your marketing efforts is the ability to appear professional. Toll free numbers accomplish this easily, as toll free numbers are associated with high-volume organizations capable of efficiently processing customer transactions. By displaying a toll free number, your business gains a professional aesthetic that adds to your appeal in the marketplace.
Marketing Your Business Phone Number Tip #5: Incorporating Social Media
Tying all of the previous tips together, social media is your gateway to creatively marketing your business number. Because of its reach and interactivity, you can use social media to display your business phone number prominently across the media/content that you produce. For example, you can use your business number as a tag on videos that you produce on YouTube. Or, you can list the digits on a short Instagram post. Even Twitter’s short character length (280 as of this writing), can be used effectively - especially if your content gets shared by influencers.
Searching for the best small business phone systems in Australia? Check out these top 9 brands telephone systems for more idea.
