Top 5 Benefits of Using Push Notifications for Mobile Apps

Did you know that people are starting to spend more time using their mobile apps as compared to websites? These statistics are leading business to adopt mobile apps along with websites. Of course, everyone wants to be where their audience is. If you’re a mobile app development company, you’d do your best to create a mobile app that stands out from the rest. Furthermore, you’d do everything it takes to market your app and make sure that it reaches the right audience. Once you have successfully created your app and followed the latest trends to reach a potential audience, you start thinking that your work is done. But that’s not exactly the case.

I admire this positivity, but, your work isn’t near completion. After you have managed to drive traffic to your mobile app, how do you plan on keeping your audience engaged? How do you plan on making sure that you retain your users?

This is the tricky part. If people get sick of your app, or if they find an alternative, they will stop interacting with your mobile app, or, uninstall it altogether. This is where ‘Push Notifications’ come into the picture. Asides audience re-engagement, there are numerous benefits of using push notifications in mobile apps. Below I’ve rounded up 5 benefits of push notifications that top app development companies are reaping.

5 Benefits of Using Push Notifications in Mobile Apps

Increase User Engagement

No matter which type of app a mobile apps company builds, it’s essential that they find some way to engage users. Whether you own a gaming app, travel app, or even a fitness app, this rule applies for all types of apps. A year back, I had finally decided to install the candy crush gaming app to kill some time. I got addicted to it within a day. Then, I couldn’t have imagined that I’d get bored with such an amazing game. But, guess what?
It eventually lost the spark.

I haven’t uninstalled it though; I end up playing a level or two every time I receive an enticing notification. This is the power of ‘Push Notifications’.  Push notification can be of any type, it can be a reminder of a level that you left unfinished, it can be a notification to let you know that you’ve received a message, or a notification to remind you about your upcoming meeting, or to remind users to update the app to access the latest features. Just by sending alerts and reminders, you can boost user engagement by a milestone.

Easy Communication

If you’re a company, you must already be aware of the hardships faced in trying to maintain a line of communication between you and your audience. Push notifications are an excellent means to develop and maintain a definite line of communication between you and your audience. With the help of push notifications, you can announce information about your upcoming campaigns and sales. When preparing your push notifications, you can make sure that you form them exclusively for your target audience. This way you will be able to transmit your marketing message to your target audience in a way that is suitable for their requirements and needs.

Creating User Loyalty

Push notifications aren’t only useful for re-engaging users, they are also important for developing user loyalty. With the help of push notifications, you can not only gain the loyalty of users that have forgotten your app, but you can also earn the loyalty of your active users. By introducing any new features that you have added to your mobile app and offering them exclusive opportunities can prove to be very beneficial in developing customer loyalty.

If you send push notifications to your users to remind them of updates, or any upcoming events that might be beneficial to them, your users will feel that you value their presence and are working hard to provide them better services. This way, users will be inclined towards sticking with your brand and remaining your loyal customer.

Motivate Users to Interact and re-engage

If used effectively, Push Notifications have the ability to motivate users to go and interact with your mobile app. For example, an eCommerce mobile app can send push notifications that tell users about the latest sales, discounts, and exclusive deals. Retailers can even send push notifications about a product that a user had recently checked. If users see the product on sale, they will be more inclined towards making the purchase.

Furthermore, in case you have a gaming app, you can send motivating messages for a recent goal they might have completed. Such as “Awesome! You finished the level on the first go”. These type of motivating push notifications will deepen the user experience of a user and keep them coming back for more.

Provide You Feedback

With the help of push notifications, you can ask your app users to give you feedback or ratings. After all, the first thing that people notice about your app is the reviews and ratings. I personally do the same thing. If I notice that an app has bad ratings and negative feedback, then I don’t install it. So, by using push notifications, you can build the credibility and popularity of your mobile app.

If you’ve read up to here, you must be thinking about using push notifications for your mobile app. An expert app development company like Appverticals can build you a mobile app with excellent push notification optimization. Feel free to contact them today.