In the elections 2014, BJP achieved the reach of the Internet to bring PM Narendra Modi’s “Chai pe Charcha” campaign in the limelight.
In this current year, Twitter has initiated a support portal for election partners to study the feedback and concerns directly to get insightful responses during the Indian elections 2019.
This process ensures the company receives and reviews with the critical feedback about on-going issues.
Moreover, the twitter team is also working with political parties across the spectrum to train them on making the best use of Twitter to engage with their constituents.
The team is also organizing the training programs and workshops with both regional and national parties such as CPI, BJP, Congress, and CPO-M and their respective state units.
The campaign was mainly targeted to the fathers above the age of 26 in India, and it underwent huge responses by the crowd and hope to improve women’s welfare in India.