Your website search engine rankings are always a major factor, if not the most important when it comes to building a strong digital marketing strategy. So, a big part of your digital strategy starts with your website and search engine optimization techniques. However, to make sure your website is ranking as high as possible, you should also consider local SEO solutions.
1. LOCAL SEO IS MAINLY NOT THE SAME AS TRADITIONAL SEO
Local SEO mainly focuses on helping your website rank higher for location-based searches. So, many local searches are queries searching for businesses or services, such as “pizza near me,” “Denver marketing firms” or “McDonald's.” Google recognizes that users are looking for a business and mainly provides results with a larger focus on location. So, most often, these results will always show businesses that Google believes are relevant to the search and are within a short distance from the user.
2. LISTING CONSISTENCY IS KEY
One of the most important factors of local SEO solutions is always the consistency of information. This means that each of your listings on business directories should contain identical, accurate information, specifically your NAP information, or Name, Address and Phone number.
3. LOCAL SEO SOLUTIONS DRIVE TRAFFIC
Mainly a major benefit of ranking well for local SEO is that high ranking businesses drive traffic to both your website and physical location by providing all of your contact information in one place.
4. YOUR ONLINE RATINGS AND REVIEWS MATTER
First and foremost, reviews always matter when it comes to knowing if your current customers are satisfied, but it also matters for your local search rankings.
5. MAINLY GOOGLE CRAWLS MENUS AND PRODUCT/SERVICE LISTS FOR KEYWORDS
If you’re mainly a restaurant owner, chances are you have your menu on your website. If not, you may have a list of your products and services. Menus mainly associated with your Google My Business account can also affect your rankings in local search results.
6. THE GOOGLE SNACK PACK ALWAYS GETS THE MOST TRAFFIC
Google search results have always changed over the past decade. So, in fact, the goal has moved far beyond simply showing up on the first page of Google. Many years ago, Google mainly displayed search results as the top ten blue links. So, it then updated to show the top seven (aka lucky seven).
7. GOOGLE CRAVES FRESH CONTENT
If there’s mainly one thing search engines loves, it’s fresh content to crawl for SEO. Many SEO experts, including SEO Site Checkup, believe that consistently posting new content to your website not only helps you attract an audience, but it also improves your search rankings. This mainly applies not only to blogs and website content but also to your social media and Google My Business listing.
So, choosing local SEO solutions can make your business recognized.
