As we continue to move towards a completely hands-free digital world, the way in which we choose to find, search for, or inquire about information using our digital devices, is changing. By the time next year rolls around, almost “30% of website sessions will be conducted without a screen” according to Forbes, as voice-only search becomes the new norm. This will drastically impact current SEO techniques, as voice search and automation will change how content is written, will impact ongoing SEO efforts, and it will narrow down target markets.
The Regions Where We Are Seeing the Most Impact Within SEO
Local Businesses Are Seeing New Opportunity.
According to Marketing Tech News, about 22% of voice search users are engaging with voice search to find local businesses near them using the “near me” search feature. This allows you to simply use your smartphone’s GPS, voice search “____ near me” and watch as the results pop up. You can search for anything from fast-food restaurants to specific stores to local chains. This provides ample opportunities for smaller businesses that would likely have little to no chance to appear on the first page of Google. How? Smaller businesses can drive awareness to their business by using comparison sites and local site directories to make their presence known without spending large amounts of their budget on traditional SEO techniques to rank on the first page of Google.
Content Must be Catered.
The content that is created for businesses will need to be optimized for customers and not search engines. When customers use voice search to find information, they will be using everyday language and slang rather than marketing jargon and as such, the content needs to reflect how your customers talk about your business. Otherwise, they will not be able to find you.
Semantics Matter!
When we talk about SEO, the topic often revolves around keywords, but there are also specific patterns to searches that occur. Google is working to deliver search results based on what someone is looking for and not just on the keyword. This is called semantic search and is becoming more important as voice search becomes normalized. A good example of a semantic search, where Google understands you, is when you are looking up movies in a specific city. You would say, “movies in New York (or whatever city), and Google likely knows that you want movies and times within that city, not movies about that city. Semantic search is critical going forward as people are going to use more conversational language in the searches they use and brands and businesses need to account for this.
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SEO is getting influenced by Artificial Intelligence and Machine Learning.
Read the ways in which AI is affecting SEO and can SEO be replaced with AI?
Voice search SEO is the biggest trend that is likely to affect the way users land on to your website.What is Voice search SEO ?A simple voice search uses voice assistants like Cortana, Siri or Alexa to fetch information on weather, traffic conditions or nearest ATM, or any food outlets like a nearby Chinese restaurant.
Voice assistants like Siri for Apple device, Google voice search on Android devices and Cortana for windows have become popular.
Let us consider an example.
In the speaking mode you are going to complete the question, which remains generally incomplete during a text search.We use short phrases to find information when we use a PC to search, as it saves physical effort.
Voice searches are longer through the tail.
You need to understand how your audience talks about your business, products, and services.Local search driven :Google disclosed that ‘near me’ searches have grown radically.
On Android smartphones, Google voice search is successful, whereas iPhone customers rely on Siri as their personal assistant to get them what they want, and Microsoft's helper Cortana is available on PCs, Xboxes, and other devices.A business can use particular voice search SEO methods to improve its voice search readiness.
Include keyword phrases that are better suited to voice search questions, learn how to address local SEO specifically, and more.
These changes to your current digital marketing strategy may yield the desired outcomes.
Brands should ensure that the pages of their websites appear high in voice search results.Customer and Device Behaviour Compelling and Scannable ContentConversational and Long-Tail KeywordsSchema Mark-up, and Pump Up Your MicrodataFrequently Asked QuestionsVoice search SEO is on the growth, and anybody would be foolish to overlook this trend in the SEO industry.
More and more users are utilizing this now, and digital marketing is an industry that can never be dead.
s an emerging AI Development Company, Oodles AI highlights major differences and applications of AI and automation for businesses to generate significant value.
It is the reason why the end result using AI models is always uncertain while automation assures fixed results.
For instance, image recognition, object detection models, and cloud machine learning solutions.
Software testing is buzzing process so the testing industry is going to be a great demand in 2019 trends. Here we have discussed the latest software testing trends for 2019.
