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Instacart Business Model: Insight How Instacart Works

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Tara A
Instacart Business Model: Insight How Instacart Works

Instacart, a new on-demand grocery delivery service is revolutionising the grocery shopping industry.

It recently was ranked number as America's most promising companies in 2015 and is currently valued at 3.4 billion dollars after raising an additional four hundred million dollars.

They bring your groceries right to your doorstep.

It has its dedicated workforce that goes and shops for deliveries at these local stores, and on top, the Instacart revenue model is made up of markup on groceries plus the delivery fee in a revenue share agreement with its retail partners.

Instacart is offering a value proposition for all three of these customer segments.

For stores apparently, they're increasing their loyalty from customers outside of instacart and also offering an excellent online e-commerce channel.

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Tara A
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