False Eyelashes are defined as artificial eyelashes which are worn to define the eyes and to thicken the upper eyelashes. The false eyelashes are worn with the help of a special glue and can be self-applied. The product majorly is categorized into two types: Strip lashes and Individual lashes. Strip lashes are worn directly across the eyelashes while the individual eyelashes needs to be applied each separately. False eyelashes are available all across the globe in a huge variety of designs, colors, lengths and material-type. The growing trend of highlighting the lash line to make it look more defined is one of the major factor influencing its market.
The Global False Eyelashes Market has witnessed continued demand during the last few years and is projected to reach USD 1,330.56 million by 2023. Increase in demand of false eyelashes in cosmetics and fashion industries is likely to drive the market globally. Increasing fashion awareness and increase in disposable income has a positive impact on its market growth.
Synthetic hair based false eyelashes will witness high growth rate (~4.42%). By 2023, synthetic hair based false eyelashes among the various other raw materials is projected to grow the most due to its high consumer’s preference and convenience in production. Human hair based false eyelashes share will experience highest growth in the market. Fur and feather based lashes will experience fair growth rate based on changing trends and increasing demand for unique products.
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By Downstream Analysis
By 2023, synthetic hair sourced false eyelashes will reach more than USD 500 million. The easy availability and convenience processing for production is supporting the growth of synthetic hair based false eyelashes in the market. Individual flare lashes will dominate amongst the various product-types and will account for a major share in the market.
Machine made production holds a lion’s share in the production means and it is projected to grow at a CAGR of 4.42% by 2023. However, semi-handmade lashes will witness a high growth rate (~4.39%) during forecast period 2017 to 2023. By 2023, sale of false eyelashes through cosmetic stores is projected to hold a major share and is projected to have a significant growth rate backed up by consumers purchase convenience.
Competitive Analysis
The major key players in False Eyelashes market are
- Revlon, Inc. (U.S.)
- Mac Cosmetics (U.S.)
- Ulta Beauty, Inc. (U.S.)
- Kiss Products Inc. (U.S.)
- Ardell International, Inc. (U.S.)
- Shu Uemura Cosmetics, Inc. (Japan)
- Esqido Lashes (Canada)
Key players are focused majorly on new product launch in their false eyelashes product and it accounts for more than 30% of the overall strategy share by key players from last few years. Acquisition, mergers and geographical expansion are the main factors which are contributing 46% of strategy share and is facilitating companies to penetrate the potential market across globe.
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Regional Analysis
Asia-Pacific will continue to dominate the false eyelashes market with more than 50% market share and it is projected to reach more than USD 600 million with CAGR of 4.02% by 2023. North America will witness the highest growth rate (~5.14%) during forecast period 2017 to 2023. Europe region will witness the growth of 4.50% in False Eyelashes market for the same period. Growing popularity of eye cosmetics and increasing beauty awareness amongst the female population is driving the market growth of false eyelashes globally. Rise in sale through various distribution channel is playing a key role in the false eyelashes market growth from last few years.
