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Interview with CEO, Zeotap – Daniel Heer

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MarTech Cube
Interview with CEO, Zeotap – Daniel Heer

1. Tell us about your role at zeotap.
I’m the founder and CEO of zeotap, an award-winning global identity and data platform that unleashes marketing ROI from marketers’ own customer intelligence. We’re the only one-stop-shop for CRM onboarding, enrichment, and activation in the digital ecosystem. Our exclusive data sources include some of the largest global enterprises such as telecom operators, eCommerce shops and digital pioneers. Additionally, our patented marketing technology platform and privacy by design approach have resulted in 9 certifications including the GDPR-ready seal & ISO 27001.

Today we’re helping over half of the top 100 brand advertisers in the world such as Unilever, BBVA and Mercedes-Benz.

2. Can you tell us about your journey into this market?
I founded the company along with my Chief Product Officer, Projjol Banerjea, in 2014 in order to solve some of the biggest challenges in marketing: from the lack of customer understanding to the fragmented identities scattered across the device spectrum.

Prior to that, I was a director of strategic partnerships at AppLift, a data-driven technology company for mobile app advertisers, where I became immersed in ad tech. Previously I was at Vodafone Deutschland as a strategy/project leader where I developed and executed transformational sales strategies for Vodafone’s entire German retail footprint, defined and established a comprehensive sales channel and location strategy based on data and reported directly to the board.

It was at Vodafone where I realized the power of data in marketing, and how little brand marketers really knew about their customers. In addition, I was receiving so many irrelevant ads and wanted to improve offline to online connectors for better marketing results. I wanted to solve these marketing challenges for brands —and that’s why I ultimately founded zeotap.

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