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How Customer Care Leads to Customer Loyalty

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Alliance Wireless Communication
How Customer Care Leads to Customer Loyalty

While customer loyalty is critical for business success, poor customer service can cause long-earned loyalty to be lost. However, when you consistently provide excellent customer service, you not just maintain the loyalty of existing consumers but also encourage new ones to become loyal to your business.

Here is how customer care leads to customer loyalty:

1) Make help available instantly:

Business experts stress the value of immediacy in communication to solve issues with clients and help them feel better. 94 percent of customers said they’d buy again from a company that resolved their issue effortlessly and instantly. Immediately attending to your customer's frustrations, needs and questions will help you to create a positive experience even if the interaction started out negatively. Train your virtual receptionists in Canada to deliver assistance immediately and effectively, or to follow the most efficient routing process to your in-house team.

2) Be available when the customer is available:

Being unavailable to clients leads a person to look for your services elsewhere. In business, if you aren’t available for your customer when they need you, they’ll take their business elsewhere. To build customer loyalty, make sure that your receptionists or customer care agents are accessible 24/7. If you cannot manage this alone, you can find a live virtual receptionist in Canada that comes at a fraction of the cost of having an in-house after-hours customer service team.

3) Make your customer a priority:

Ensure your customer service leaves no reason for your clients to feel upset with your service or products. Focus on positivity and accept your customer for who they are. Feeling accepted & receiving pleasant treatment causes your client to feel special, which leads to loyalty. This can be as simple as listening to solve the problem, rather than listening to reply, and using the first name of your customer, when possible. Unconditional acceptance during customer care interactions leads to positive emotions that reinforce brand loyalty.

4) Introduce a customer loyalty program:

Once you have customers who are loyal to your business, you can use your customer service to sell loyalty programs. Those who get loyalty rewards are found to be twice as likely to refer business to a new potential client. In addition, a loyalty program offers the essential motivation & incentive for repeat customers to continue staying loyal. To strengthen this loyalty, ensure that your customer service team reaches out regularly to loyal customers and offers rewards to them. Studies show that when a business acknowledges a caller’s loyalty, they’re more likely to continue doing business with the brand.

Hire virtual receptionists in Canada from Alliance Wireless to improve customer care and customer loyalty altogether!

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