3 things to know before Selecting Marketing Automation Software

The first is to attract new prospects & leads towards your brand, while the second one involves dealing with an existing customer to get additional business.

In order to accomplish these objectives, it is crucial for businesses to stay on top of consumer’s mind by ensuring consistent and continuous interactions with them.

However given the customer’s immense awareness and expectations nowadays, these emails or messages need to highly personalised and contextual.

If you go about writing each & every mail yourself then it can be very time consuming and takes you away from your main goal which is generating profits for your business.

If you reduce this manual and gain a competitive edge then it’s high time for your brand to take a deep dive into the world of marketing automation.

The technology used for segmented marketing automation is called customer relationship management or CRM, and using tools such as Infusionsoft to eliminate repetitive tasks such as staff workflows and increases the overall marketing efficiency.

View Article on galacticdigital.co.zaWe feel that using the correct integrations can help you save a lot of valuable time and can be great tools for your digital marketing strategies and making them a success.Below is a list of integrations that you need to apply that is imperative to run a successful digital marketing strategy:1) Facebook Pixel – Vital to track Facebook ad performance on a websiteA Facebook pixel is code that you place on your website that helps you track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and remarket to qualified leads.Visit Facebook Pixel2) Google Analytics – Vital to track a websites visitors behaviour on the website or prior to reaching the website.Google Analytics offers a very robust set of tools, statistics and reports to help understand what is really going on with a website.Learn where visitors come from and what they typed in to get there.Understand what visitors do once they arrive to the website.Learn how the website can convert more visitors into customers.See which keywords resonate with prospects and lead to conversions.Know which online ad or creative is the most effective (A/B Testing).Figure out how to develop not only more leads but higher quality leads.Track how many visitors completed a certain action (purchase, lead inquiry, call, etc).Visit Google Analytics3) Google Tag Manager – Vital to track conversion points or track events completed on a website by a visitor.

This works together with Google Analytics.Google Tag Manager is a tool that is often misunderstood, overused, and abused.

Saving valuable time.Quite simply this tool allows for streamlined marketing strategy automation and to allow marketers to focus on the important aspects of your strategy, lead generation.Below is an example of how Google Tag manager works.To be very honest, the possibilities of how the Google Analytics and Google Tag Manager work together are endless!Visit Google Tag Manager4) Facebook Ad Campaign – Vital to run digital advertisements on Facebook social network.Facebook currently has an active monthly base of 2.20 billion users.An advertisement campaign created by a business on Facebook that’s served to Facebook users based on user activity, demographic information, device use information, advertising and marketing partner-supplied information, and off-Facebook activity.Facebook ads are so important to businesses because of the extra reach, exposure, and detailed targeting options that allow you to reach your specific audience.

Having a business page on Facebook simply doesn’t allow for optimal reach, growth and exposure as Facebook have implemented algorithms that restrict the content from your business page from reaching your full audience.

If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website.Google AdWords allows you to focus on people who are searching for exactly what you have to offer.It could include products or services.

This means you can continually refine your searches so that only those who want to buy your products or services are sent to your websites through this platform.Visit Google Adwords6) Infusionsoft (CRM & Email Marketing automation) – Vital to keep track of potential leads and nurture them to become qualified leads.“Sales and marketing software that gets you organized, delivers personalized service, and closes more sales.”With Infusionsoft your customers will enjoy personalized, relevant communication from their first website visit through every repeat purchase.Customer Relationship Management (CRM) is a strategy for managing all your company’s relationships and interactions with your leads and potential leads.

The advertising firm which created the first advertising engine driven by user choice, Ogury has announced expanding its operations into the Asia-Pacific region by opening up an office in Sydney which will be led by Chris Manson.

The martech news arena recognizes this expansion into these markets.Manson has boarded this new office after a five year stretch with REA Group where he served as the media and content sales manager across Queensland and New South Wales.

At the Sydney office of Ogury, Manson will be seen acting as the Managing Director of Australia and New Zealand where he will be responsible for building a team of customer success and sales specialists.Chris will utilize his efforts and direct them towards serving the purpose of providing publishers and brands with insights on their local users and customers which will aid them in ridding themselves of toxic data that is used or even collected without explicitly getting the permission from the users and consumers, as well as shady advertising.The integrated stack, that is the Ogury Advertising Engine was designed keeping in mind the execution of mobile campaigns and makes use of safe data for delivering advertisements in an environment that is safe for brands and free of fraud, as stated by the company.

The company was founded in 2014, and over a period of six years, it has managed to establish the footprint of the firm in 10 countries while serving 1,500 brands as well as 3,500 publishers.

The company has also witnessed the integration of its technology into 10,000 applications.