Managing your online marketing can be challenging, particularly when you’re trying to run a small business. Luckily, there are many free marketing automation platforms out there that will help you stay on top of your digital marketing strategy with minimal effort.
Here are the top 10 free marketing automation tools available online.
- HUBSPOT CRM
HubSpot is free inbound marketing software that automates many different aspects of your business. It helps you grow your web traffic and make effective conversions while providing valuable analytics.
- LEADSIUS
Leadsius is an open source marketing automation software designed to give businesses of all sizes the means to put together effective marketing campaigns. This platform makes it easy to automate your email marketing and create web forms and landing pages. It also uses advanced analytics to help you best cater to potential leads based on their behavior.
- ZOHO CAMPAIGNS
Zoho is another free tool that you can use not only to create email marketing campaigns but also to manage your social media marketing strategy. It provides a wide range of templates to choose from, making it easy to select the perfect option for your brand.
- MAUTIC
Mautic is another open source marketing automation software, and it provides the option for a free marketing software download. While you may need some tech savviness to use this tool, it has a variety of great features that make it worth it. You can easily keep track of your leads and build marketing campaigns based off of the analytics that the tool gathers.
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- MAILCHIMP
MailChimp is one of the most popular email marketing tools out there, with a huge range of features and intuitive design. In addition to automated email marketing, this software can also help you with social media campaigns and Google ads. It even provides you with the innovative option of A/B testing to help you find the best mail designs.
- VBOUT
Vbout is an up-and-coming email automation software and marketing platform with a very intuitive design. It allows you to design and manage email campaigns, as well as manage social media advertising, design landing pages, and keep track of customer behavior for better results.
- DRIP
Drip is an excellent tool for businesses looking to scale their marketing campaigns over time. It integrates with several different third-party software products, which streamlines the marketing process. The free version also offers unlimited email sends and users, which is more than many other free products.
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Using your contacts as automated set-up for email, workflows are a major opportunity for having a successful marketing database.Along with the already existing customer contacts, lead nurturing campaigns can also be used as email marketing automation.
These lead converts encourage and delight the existing customers with activities like up sells, additional purchases, greater product adoption and evangelism.The concept of marketing automated workflow is very universal and the various software providers keep on updating different functionalities along with various features.Here are some of the examples of email marketing automation workflow that you can set up to get more marketing automation tools and contacts database.Try some of these examples of email marketing automation workflows: You can give a warm welcome to the new blog subscriber and also a word of thanks for subscription through an email.
Use a high threshold for clicks on emails, visits on your websites, for social media post, or for form submissions.
# Provide topic workflows with content offer, downloads or page views:If you are creating content on industry related topics then provide content marketing offers related to it like eBooks, kits and webinars and post blogs and emails workflows on these topics.
You can also add pop-up forms, lead flows or add-ons to attract customers for your content workflow.# Multiple leads that nurture workflow:It is a good sign if a contact downloads several marketing offers like webinars and eBooks.
This helps to set up workflow amongst the contacts.In case the contact is a lead, try to send emails to upgrade them with more marketing qualified leads or content or WebPages that will provide opportunities in increasing the sales.
The advertising firm which created the first advertising engine driven by user choice, Ogury has announced expanding its operations into the Asia-Pacific region by opening up an office in Sydney which will be led by Chris Manson.
The martech news arena recognizes this expansion into these markets.Manson has boarded this new office after a five year stretch with REA Group where he served as the media and content sales manager across Queensland and New South Wales.
At the Sydney office of Ogury, Manson will be seen acting as the Managing Director of Australia and New Zealand where he will be responsible for building a team of customer success and sales specialists.Chris will utilize his efforts and direct them towards serving the purpose of providing publishers and brands with insights on their local users and customers which will aid them in ridding themselves of toxic data that is used or even collected without explicitly getting the permission from the users and consumers, as well as shady advertising.The integrated stack, that is the Ogury Advertising Engine was designed keeping in mind the execution of mobile campaigns and makes use of safe data for delivering advertisements in an environment that is safe for brands and free of fraud, as stated by the company.
The company was founded in 2014, and over a period of six years, it has managed to establish the footprint of the firm in 10 countries while serving 1,500 brands as well as 3,500 publishers.
The company has also witnessed the integration of its technology into 10,000 applications.
With the presentation, you get the clear vision of the choosing marketing automation software like hubspot, keap/infusionsoft you need to know choosing.
