"Sales and marketing professionals have the critical role of ensuring their company’s revenue objectives are met. Through lead tracking, the two teams can work together to ensure these objectives are met on time and using the available resources."
Read our article on why your sales and marketing team needs a lead tracking solution.
Affiliate marketing is a performance oriented in which a person is rewarded by a business for each customer/ member that joins the business by the marketing efforts of that person.
Any business that has an affiliate program must use some sort of affiliate marketing software to keep track of affiliates, links, click stats, sales, commissions, etc.
Affiliates use internet marketing to a great extent to bring in new members.
You can strike gold by being a part of an affiliate marketing network.
At the same time, he/she should also focus on boosting the sales by going ahead with advertisement campaigns.
If the business owner would go for an affiliate marketing program, he can garner exceptional sales opportunity with the affiliates.
When it comes to experiential marketing, it is crucial that you select the right and the most experienced agency for your brand.
Learn here the important tips that can help you choose the right agency for your business.
Marketing strategies are changing at a fast pace due to ever-changing buyer behavior.
In current times, buyer cycles have increased drastically.
Moreover, buyers, today expect hyper-personalized attention.It is time that sales representatives woke up to the buyers’ demands and developed marketing strategies that were focused on buyers’ needs.We have now reached a stage in B2B marketing where generic marketing messages will fall on deaf ears and not yield the desired results.So, what is the solution?Today, more than ever, B2B marketers need to adopt Account Based Sales!What are the Account Based Sales?Account Based Sales is when the sales efforts are directed towards specific key accounts instead of a wide customer base.Why Should Sales Reps Adopt Account Based Sales?Leads to the Alignment of Sales and Marketing Account Based Sales is successful when sales and marketing teams work in alignment focusing on specific accounts.
This benefits the company because it is a fact that when sales and marketing teams work in alignment revenue, brand awareness, etc.
are enhanced.Better ROI As per research by ITSMA, 87% of marketers who implemented Account Based Sales experienced that it outperforms any other marketing investment.ITSMA also found that ABM delivers either the same, higher or significantly higher returns compared to any other marketing strategy.Enhanced Revenue The objective of any business is to generate revenue.
The good news is that as per a research 60% of the companies that use ABM have experienced a 10% increase in revenue within 12 months.Increase in Average Deal Size According to a study by Sirius Decisions, 91% of the companies using ABM were able to increase their deal size.
Instant and precooked foods business is one of the fastest growing foods businesses in India.
Foods business is today represented in multiple categories in the market - Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & confectionery and the newly introduced Juices & Beverages.
Among them, instant and precooked foods is a new concept.
One with the commitment to the health and safety to the highest levels of quality, safety and hygiene standards in manufacturing processes should start this type of product manufacturing units.Young consumers spend most of their income on convenient ready-to-eat food products.
Young consumers are the easiest targets for ready-to-eat food manufacturing giants.
The convenience level of such products helps to increase the total demand in the market across the world.Ready to Eat & Instant Food Sales and MarketingReady-to-eat food products are being considered as the closest alternative to regular food, which can be consumed at any time (such as during breakfast, lunch, or dinner).
