We outline the process and use of sentiment analysis to interpret consumer-based social media posts in a way that can provide an advantage for supply chain businesses. The development of consumer bodies who are interested in and comment on products are important to understand and model the process. Powered by AI development services, sentiment analysis offers supply chain professionals protection against malice and threat to firms that do opt to use wild data.

Consumer interest leading to discussions

Consumers must evaluate and discuss products online. Chatbot development services also play a key role in stimulating customer discussions and interactions across social media channels. This relationship holds that products must lead to discussion. Industrial or commercial sales in business-to-business (B2B) markets are not going to generate significant social media posts where corporate representatives vent about a particular product. Even if they do, the volumes will remain low.