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Why Good Design is More Important for Startups

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UIUX Studio

As a startup owner, one is constantly looking for newer and improved ways of reaching out and clicking with the target audience. Strategies need to be made and re-made, to keep up with the ever-evolving and dynamic world of business. 

As a startup, while most people consider lead generation and sales to be the biggest focus points, we are here to tell you why you need to focus on the Design aspect to guarantee the best of UX. After all, User Experience, is what ultimately determines how your audience perceives you. We started out with an extensive UX Evaluation and user testing project to be able to make sound recommendations for design improvements, based on facts. We conducted several user testing sessions where we concluded that even minor but significant changes to the Design brought in major UX improvements. 

Another point of focus that takes up the most time for businesses are ideas to enhance technology and service. Again, while these are critical aspects to consider, the design is what creates the first and a lasting impression. Think of it this way, when you visit any online platform, does an easy yet bold and catchy design not get your attention? At the same time if the design is too overwhelming and you are unable to see and understand what the platform is all about, will it not make you turn away?

Read more at - http://bit.ly/2TIxzKs.

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