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How did promotional video become a key element in project promotion?

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Micheal Alexander

The amount of free time of modern people disappears.  We are running somewhere, we are in a hurry and do not want to waste precious minutes unless we are paid for them.  This race has put tough conditions before the world of crowdfunding: according to specialists, each project has about 30 seconds to attract the attention of the investor.  How to do that?!  – Lucky for you, we know the answer, which is the promotional video. Coin Agency

How does promotional video work?

Let us speak frankly – cryptocurrencies and blockchains are hard.  And if a nerd who understands programming and math can make out a semantic message, making his way through the White Paper, the humanities brain risks boiling.  In any case, the text presentation is long and sometimes boring (unless it is diluted with actual jokes).

Unlike articles and technical documentation, a video presentation allows to accurately visualize project ideas in the mind of potential investors, giving rise to a desire to take part in them without too much strain.  Now that engagement has been formed, it is already possible to move on to White Paper and other “goodies”, revealing a startup in its glory.  In detail, the effect of the promotional video is reflected in the following steps:

  • Attention attraction.
  • Intrigue.
  • Demonstration of prospects.
  • Creating a sight for cooperation.

At the same time, the presentation should leave only positive emotions, thanks to which the viewer will have a warm feeling associated with the project – with its help, subsequently, he will make a decision on investing. Coin Marketing Agency

The presented scheme may remind the plot of the movie “Inception” with Leonardo DiCaprio, in which the characters put a “grain” of ideas and thoughts into people’s heads through dreams in order to achieve their goals. Modern marketers are able to act in a similar way – using promotional videos.

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Micheal Alexander
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