Bassem Ghali, Founder and CEO of Toronto’s Green Lotus Digital Marketing Agency, was bestowed the Immigrant Entrepreneur of the Year Award and Digital and E-Commerce Business of the Year Award at CanadianSME Business Magazine’s Canadian National Business Awards ceremony on January 28, 2020.
“I am honoured to be recognized by the business community and the Minister, and I am so proud of the work that the Green Lotus team has done since we launched in 2012. We’ve made an impact in the digital marketing industry in Canada, and we’ll continue to push the boundaries and develop innovative marketing solutions for businesses across the country.”
Bassem Ghali is renowned in the industry for his digital marketing expertise and innovation. In 2012 Green Lotus Digital Marketing Agency was founded as a boutique agency offering marketing services to clients including SEO, Google Ad Management, Social Media Ad Management, Website Design and Content Development. The agency has evolved to meet changing market needs and incorporate the latest in digital technology. Now, a more holistic approach to marketing is offered to clients, with service lines that build on each other to help businesses of all sizes capture their online market share, generate qualified leads, optimize online conversions, increase sales, and generate growth.
Today, Green Lotus offers 30+ digital marketing services and develops new products to meet market needs. 2015 marked the launch of Green Lotus SEO Tools, a cloud-based suite of 35+ tools providing SEO-driven insights and competitive research data to help businesses implement strategic and effective SEO best practices to boost their online market share. The Tools are complemented with the development of Green Lotus Academy, a free, resource-rich database of marketing information, insights, best practices and tutorials. The Academy also hosts educational webinars and marketing events across the country, providing hands-on training to help businesses develop the knowledge, skills and tools needed to succeed in today’s competitive online marketplace.
Wise Public Relations, Inc., the integrated marketing agency, announced today that three-time SURVIVOR player and digital content guru, Aubry Bracco, has been named Vice President, Social Media & Digital Marketing.
In this role, Bracco will lead the agency’s growing social media and digital marketing division to deliver strategic brand content and community management, social care, influencer relations and paid social initiatives for Wise’s diverse client roster.
She will report to Robert Zimmerman, Global Managing Director and Chief of Staff, and will be based in the company’s Los Angeles office martech news.The newly created role represents a key leadership function at the agency, where Bracco will oversee the team that delivers both consumer and corporate-facing social media and marketing service offerings, as well as guidance for client strategies, activities, and policies.
She will work closely with clients advising them on best social and digital practices with respect to their internal communications, consumer affairs, investor relations, and corporate social responsibility functions and business units.With more than 10 years of experience in digital content production, strategy and marketing, Bracco’s inspiration stems from her fascination with stories — discovering and researching them and identifying the most responsible, compelling and engaging way to bring them to life in the ever-changing world of digital media.
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