Insights Success
In an interview with Insights Success, Founder and President of PickUp USA Fitness, Jordan Meinster, shares valuable information of PickUp USA Fitness and about its contribution as a fitness franchise. PickUp USA Fitness is the first and only basketball-focused fitness club concept operating in the United States. The demographics for its clubs’ customers are amazingly diverse with services for men, women and children as young as 5 years old; and skill levels from beginners to experts. Its gyms offer traditional amenities like weight & cardio rooms for the 60 million people nationwide that are gym members. Combine this with basketball-focused services for the 30 million people nationwide that participate in the sport, it offers a tremendous opportunity to build a great business in one’s neighborhood. PickUp USA recently announced a multi-unit partnership with NBA veteran, Rudy Gay.
Below are highlights from the interview between Jordan Meinster and Insights Success:
Give a brief overview of your company and its vision.
PickUp USA gyms are basketball-focused fitness clubs that offer group and private basketball training, weight and cardio rooms, and our main feature – PickUp basketball with referees. We serve youth and adult clients in clubs across the country.
What are the cutting-edge products/services offered by PickUp USA Fitness?
What set us apart are our unique basketball-focused offerings. We provide fun yet challenging basketball boot-camps and results-oriented private training sessions for our athletes to learn and develop their skills to achieve their goals. Another key differentiator is our organized and officiated PickUp Games. Our members have the opportunity to play in daily competitive PickUp Games that retains all of the fun aspects of pickup basketball yet cuts out all of the hassle. We combine these basketball services with full weight/cardio rooms, and deliver a true fullservice fitness club to our members.
What are the special franchisee strengths that make PickUp USA Fitness unique from its competitors?
PickUp USA delivers a system-oriented structure that provides fitness entrepreneurs a substantial head start to their road to success within the industry. Our corporate team is enthusiastic to provide round-the-clock assistance to help franchise owners achieve their goals and grow the brand as a whole. The franchise owners are all basketball enthusiasts that have strong business backgrounds. This has helped create a team of franchise owners that are highly passionate about our offering, and that have the business acumen to drive strong operational and financial performance.
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