Curate-Create-Convert
A marketing game plan to create and present worthwhile,significant and consistent content to add value to a reader’s life ultimately driving it towards an profitable action for a firm.
Honeycomb,as a content marketing agency adheres to creating out of the square content with lateral thinking.
Honeycomb’s team of copywriters can drive your vision
- Educate your prospects with impeccable content
- Engaging content builds brand awareness
- Appealing blog content to increase website traffic
- Improved ranking with splendid selection keywords
- Customer relationship with target audience
- Consistent content drives in conversion
Even though these two may look like night and day, it's possible to produce a content advertising plan for SEO that is, a content marketing strategy that helps your site rank better, for more keywords, and reach more clients.
Though we as human beings can look at a site with images of pet supplies and understand that it is an eCommerce site selling leashes, dog bowls, and puppy toys, Google has no idea how understanding what the purpose of this site.Content advertising allows you to go beyond the small paragraphs of homepage backup and alt text descriptions on photos, wherever your area for keywords may be restricted.
Through the use of articles, blog articles, guides, and other written content, you can use more keywords relevant to what your website is about and what others are looking for.One of the important skills you should learn to enhance your SEO along with your content advertising application, you can focus not just on creating a content advertising strategy for SEO profit.
If you see fine chocolates on the internet, your immediate reaction may be to create an informative article about why chocolate tastes good, or even why it makes a good present.
Rather, by doing just a little research, you might find that some dozen people are searching each month to get a thorough article on the health benefits of dark chocolate, but there aren't some good pieces out there on the topic.So long as the articles you're writing is unique and related to your business, these unique pieces will be able to allow you to occupy extra places in the SERPs, rank for even more keywords, and reach a larger audience.Digital technology is offered in its many forms to assist you to work faster.
For marketing, technology may enhance the quality of your marketing results and ultimately generate more leads.
SaaS businesses now increasingly rely on organic traffic from search engines for generating leads for their businesses.
Certain content types promise immediate ROI.
Feature yourself in a well-placed manner, telling the reader how you’re unique.For instance, website building software companies, like Squarespace, could create an article around the top portfolio website builders like this one by The Creatives Hour.
You can consider niching down to the specific category of your software.
Launch your own courseIn 2020, the pandemic accelerated the adoption of online education.
Write an alternative articleThe “alternatives” format of articles lets you piggyback on the popularity of your competitor brands.
Here we have brought a results-driven strategy that will help you maximize the results from your content efforts.
However, indeed, the content will help you, but why don't you capitalize on your content.Share a content piece across all the platforms that you have enlisted for your business.
Benefits of Cross-Platform Content PromotionSuch cross-promotion brings a lot of benefits but is not limited to them.
Expand the reach of your products, services, and brandsBoost the outcomes of the marketing campaigns Increased visibility in the social feeds Content shares, likes, tweets Brand awareness and digital authoritativeness Social ProofA decline in cart abandonment Leads and conversions Accelerating revenue cycle How to do the Content cross-platform promotion?Remember, it's not like you have to craft a new content piece every time you are to promote your business on a platform.
Similarly, you don't have to keep pasting only the carbon-copy content.
Otherwise, you will reduce the viability of the cross-promotion with your own hands.SEO-based content services identifying and understand your audience and then write the content incorporating the high-performance keywords relevant to your business and core audience.Remember, SEO-optimized content is not necessarily restricted to the website and search engine rankings.
People have been hearing a lot from the reputed Content Marketing conference held and checked out a number of superlative upcoming strategies, they are in the passionate mood for some familiar techniques more than ever before.We learned that Content marketing is the important process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more.
The key goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.Is Content marketing important?You must educate your leads and prospects about the products and services you provideTo Boost conversionsTo build relationships between your customers and business that result in increased loyaltyIllustrate to your audience how your products and services solve their challengesDevelop a sense of community around your brandMajor Kinds of Content MarketingPopular Social Media Content MarketingIt is said with over 3.6 billion global social media users, they are simple to understand why so many businesses invest in Social Media Marketing.
They also work well if you’re trying to elaborate an educational and/ or complex topic down so all audience members can understand it.Active Blog Content MarketingYou know that blogs are exclusive kinds of inbound content and permit a lot of creativity in terms of their purpose and topic.
Thereby with a blog, you can do things like promoting other internal and external content and blog articles through links, add social share buttons and incorporate product information.Important Podcast Content MarketingA recent survey found that 49% of 12-to-32-year-olds in the U.S. had actually listened to a podcast within the last month, with an average of six listening hours a week.
In addition, video marketing can boost conversions, ameliorate ROI, and assist you to build relationships with audience members.
You may select to share your video content on social media platforms, landing pages, or on a co-marketers website.Impressive Paid Ad Content MarketingPaid ads can assist you to reach a broad audience and permit you to position yourself in all of the places you want to be seen paid ads are particularly beneficial when paired with inbound marketing.
So it’s really your decision to make whether you want to turn your company blog into a valuable resource that users will not only wish to read but also share with their peers, which will, as a result, improve your SEO.ADDRESS THE ISSUESAmateur bloggers often make numerous common mistakes, and just because you’ve got a company blog that looks professional does not mean you are immune to those blunders.
This doesn’t imply that you need to dumb down your ideas, but you should certainly put effort into the way you communicate them.Another significant problem is the theme of the blog posts.
However, a blog that only serves this particular purpose can quickly become boring and unlikely to be very helpful to new prospects.Being extremely focused on SEO is yet another common issue.
Paying close attention to links and keywords throughout your content is good but never allow them to take charge of your posts and, in turn, make things seem unnatural or weird.As you consider addressing the particular issues of your company blog, take more than just your page views into account.
This will ultimately help build your reputation as an industry expert and thought leader.GO ABOVE AND BEYONDOnce you have spotted all the main issues with your company blog, you can start working towards revamping it in a way that will genuinely draw as well as retain readers.
Include bullet points within your blog wherever possible, and also use subheadings and short paragraphs to maintain a smooth flow and make your content easy to digest.Be True to Your AudienceBeing open and honest with your audience is crucial.