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4 Augmented Reality Trends to Watch in 2020

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Oodles Technologies
4 Augmented Reality Trends to Watch in 2020

The proliferation of Augmented Reality (AR) technology can be experienced since 2018. Various businesses are using AR to market their products at shopping malls, apparel stores, and more. Ecommerce platforms are integrating AR to their apps to enhance user experiences and market products more effectively. We offer Augmented Reality app development solutions to enable eCommerce platforms accelerate sales. 

 

Trend 1: Augmented Reality as a novel method for shopping: According to the Gartner INC report, by the end of 2020, 100 million users will shop in AR online and in-store. By looking at the proliferation of AR technology it is evident that AR is considered as the novel method of shopping by consumers. AR VR app development companies are integrating AR to your business apps to make your products stand out from the competitors. 

According to BRP reports around 48% of consumers preferred to buy from the retailers that provide AR experiences. Presently only 15% of the retailers have incorporated AR technology to their business but the remaining 32% of the retailers stated that they will deploy augmented reality applications in the coming years. 

 

Trend 2: AR for navigation solutions: The trend of using AR for finding directions through navigation apps has been trending for a long time. The trend will continue to be favorite amongst consumers using AR-based navigation apps. Businesses are using AR navigation apps since 2019 for indoor navigation and it will continue to stand out as one of the top AR trends in 2020. 

 

Trend 3: Gaming Industry and AR : Oculus Rift and Pokemon Go are the two prominent examples of AR games that created a buzz amongst the players. Nintendo is yet another very famous AR game that users enjoy playing and the popularity of this gaming app has skyrocketed ever since it was released. 

 

Trend 4: Accessible Learning Material: AR is making learning easier for students at schools and colleges. It is enabling students to learn effectively through 3D and 4D visuals created with Augmented Reality technology. The learning through AR is made less expensive and more interactive to accelerate the learning of students. AR also facilitates the learning of students with different learning disabilities. Using AR technology education can be made accessible to students in remote areas. AR animated content is famous among students and has proven to increase the engagement of students in difficult topics. Oculus-Go is an AR-enabled headset that allows students to scan the elements of a book and receive a text from the teachers. 

 

 

Are you planning to increase user engagement of your eCommerce platform? We are a well-established AR app development company that enables businesses to increase sales through an AR-enabled shopping app. We use SparkAR to deliver feature-rich AR apps. Get in touch with us for more details! 

 

The apps we deliver using AR Technology include: 

 

  • Image Recognition based AR Apps
  • AR Gaming Apps-2D and 3D
  • AR apps for Commerce
  • Location-based AR apps
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