Nintendo Switch, the fastest-selling console of the current generation, and Gain laundry detergent zoomed up the list of brands most positively talked about in offline conversations, both leapfrogging ahead of more than 600 brands to take the first and second “most loved” positions, respectively, in Engagement Labs’ TotalSocial® system martech news.
Meantime, online brand conversations generated a completely different list of most loved brands, including American Family Insurance and Great Value, a Walmart brand, earning the most positive online talk. Only one brand, Unilever’s Dove Men + Care, managed to rank among the most positively talked about brands both online and offline customer experience services.
Marketers desire to foster a brand evangelist movement and a community of active brand advocates. Brand evangelism is important as positive consumer conversations about the brands they love can accelerate and grow business. According to Engagement Labs data and analytics 19 percent of all consumer purchases are driven by these kinds of consumer conversations martech.
For the 2019 analysis of more than 600 US consumer brands across a spectrum of industry sectors and categories, Engagement Labs ranked the most loved brands based on net positive conversations happening online (via social media) and offline (via face-to-face conversations) based on its annual TotalSocial® Brand Awards series.
Vush is a self-love and female wellness brand which aims to break social stigmas behind adult toys and bring out confidence in women to explore themselves without shame or guilt.
They are doing so by normalizing the use and promotion of toys through a social media movement which harnesses the power of influencer marketing to change cultural perceptions behind female adult toys martech news.Vush’s marketing strategy is driven by Instagram influencer marketing.
They have targeted females who fit the “beauty, wellness and lifestyle” image.
Many female celebrities such as:@Jessika_power https://www.instagram.com/p/B2yeQo2nLs2,@Tamara_Joy https://www.instagram.com/p/B23YGWeAsjS@Gabi https://www.instagram.com/p/B2VAvukh1XV@lateysha_grace https://www.instagram.com/p/ByEqlW9AJ3D@lauraclery https://www.instagram.com/p/B1pOBWUh4iGOthers have already jumped on board with the Vush movement.“Influencers are a critical element to our brand due to the empowering concept of promoting such a toy in the first place, which is a concept that was previously considered taboo.
Our brand is breaking down barriers through the promotion of these devices, devices that previously would only be marketed to you within the premises of a dark and untasteful adult store martech.”Vush aims to become the “beauty brand”, and they are doing so by positioning themselves in the market as a bright, beauty style brand, which only promotes through non-traditional channels such as beauty stores and Instagram.
They cannot be found in any online adult retailer for this reason.
