Businesses in the modern world are leveraging the reach of 2D animation videos by hiring a corporate video production company to handle their digital messaging and outreach through corporate 2D animated videos.
With the rise of Video Marketing as a tool for business growth, we see 2D animation being used in a wide variety of roles. From explainer videos for marketing to educational and informative videos for employees, wherever there is a need for communication, you will find video animation being leveraged by businesses.
As 2D animation becomes more and more popular, businesses should know what makes a corporate 2D animated video successful, the factors that ensure that success, and have insights on the industry standard.
That is why we’ve come up with a list of the 10 Best Corporate 2D Animated Videos that you can learn from.
1. Coca Cola Initiative Strategy Video
This Corporate 2D animation video was made for the education of Coca Cola’s employees but has become one of the most popular 2d animated videos of the decade.
This animated whiteboard video lays out Coca Cola’s content 2020 initiative strategy with extreme clarity. It uses a very simple method of communication with hand-drawn visuals for engagement and a high-quality voiceover.
The script behind the video is well laid out, ensuring that the information within the video is easy to follow and digest.
Videos such as these are an essential corporate asset to ensure that your employees understand the overall vision of the company and ensure that their efforts are aligned with that vision.
It is engaging and straightforward, and that’s why it makes our list for the top 10 best corporate 2D animation videos.
2. Twitter: Flight School
Twitter’s Flight School animated video is a great example of how the digital world is heavily relying on video marketing for business growth.
What makes this video stand out? Well, there are multiple things that we noticed. The animation quality, style, and color choice resonate with Twitter’s overall branding, which makes it easier for viewers to connect with the video.
Secondly, the script follows a simple structure that makes it easy to understand. It establishes a problem, proposes a solution, identifies the solution’s Unique Selling Point (USP), and exhibits how the product works and its value to users. It concise, clear and gets the message across through a compelling visual experience.
3. American Express
American Express’ corporate animated video is a great example of the kind of efforts businesses today have to make to attract people to join the company and offer their services as employees.
First, the animation style makes the video light-hearted and matches the brand tone. Second, the script is designed to ensure that American Express establishes itself as a place of innovation and promises a work environment dedicated to the growth and the creation of future-oriented tools.
Notice the talking style of the narrator. The word choice is incredible for attracting potential employees. One example of that is “Inside the innovation lab, teams operate freely…” This is an excellent example of a value-driven message, pinpointing one of the highest employee demands in a workspace, which is freedom.
4. Spotify
If you learn something from Spotify’s corporate video, it’s that the word “corporate” doesn’t necessarily mean dress shirts and ties.
The video is an exceptional example of branding through video marketing. Spotify’s 2D animated corporate video is all about value for users. “Any Artist, Any Album, Any Genre, Available Instantly. It’s never been this easy.” This is Spotify’s value proposition to its users and its most significant selling point. The video centralizes this concept and creates an enjoyable video with upbeat playback audio and no voiceover – a classic blend of Typography and motion graphics in their corporate video.
5. Urban Farmers
Urban Farmer’s corporate animation is the pinnacle of animation videos that are incredibly conversational.
It does everything a corporate video is supposed to do, such as problem identification, introducing a solution, presenting the USP, and so on. But the script is designed not just to narrate the business itself or to bring out the brand voice, it enacts a conversation with the target audience.
They ask a question that’s prominent within their target audience and give an answer through the video, which is a great way to create a connection between a brand and its consumers.
This is why Urban Farmer’s corporate animated video makes the 10 Best corporate 2D animated video list.
6. Watermark
Watermark’s corporate video can be labeled “the jack of all trades.” It covers everything a video should cover with a simple visual experience that oozes freshness. Both in terms of the animation style and the color choice, the video brings out the best of their platform, its use cases, and what makes it special.
It also establishes a clear script, with problems and solutions that the consumers face. Combine them with their CTA, and you have a simple, engaging, and effective corporate video that works perfectly for their industry.
7. Dubai Association Centre
DAC’s attempt to centralize itself as a center for learning and growth for businesses looking to open their regional office.
The visual elements and animation style appears glossy, almost shiny, to exhibit a corporate environment and establishes a rich experience, and a classy outlook for businesses.
It informs the audience of DAC’s value proposition through a combination of audio and visual cues, leveraging an effective script with 2D animation that drives home their message.
This makes DAC’s animated video one of the best out there.
8. Practicus
Practicus’ effort of highlighting its services through the script, while its value through visual animated cues is an incredible strategy to create an engaging 2d corporate video.
Focusing on the basics of 2D animation, the video uses basic elements to really make their message stick with its viewers. The use of a maze and a ball to showcase their result-oriented approach to consultancy is a great metaphorical representation of the value they provide. They do this multiple times, with individual solutions, and one size doesn’t fit all, using metaphorical representation to make their value easier to remember.
Moreover, the swiftness of the animation speaks of its quality, making the video feel seamless and breezy, just like their promise that their services can make your business successful with ease. And that’s why Practicus makes our list.
9. Asana
This corporate 2D animated video utilizes a fresh range of colors, color transitions, character animation, and other visual elements to represent what it feels like to work with Asana.
It’s an incredibly clever idea to utilize the video to not just focus on the product itself, but how users feel when they use Asana, the convenience is portrayed succinctly with the help of the playback audio, and the visual experience of the video.
The scripting ensures that all the necessary details about the platform are laid out, its value to the consumers is apparent, and the video is easy to watch and kind of uplifting – giving it a spot in our list for 10 best corporate 2d Animated videos.
10. Slack
Slack video is top-quality because it embodies their USP and is very consumer-first. “Slack is simpler” is a guiding idea within the entirety of the video, with each frame not doing too much, keeping the video clean and easy to watch throughout. The video focuses on individual elements that showcase the brand colors and allows the narrator to do much of the talking, keeping it simple.
Moreover, the video continuously repeats the word “you.” This is essential because it centralizes the user, their concerns, their struggles, and establishes Slack as a solution designed just for them, and that’s the kind of messaging that attracts, engages, and sells.
Wrapping Up The List
I hope these videos provide great insight to businesses that are looking to leverage 2D animation by partnering with a corporate video production company to make their overall branding, messaging, and engagement more consumer-centric, giving them a competitive advantage they need for augmented growth in the digital landscape.
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