Chatbots are conversational systems integrated by business in their Digital Marketing in Pakistan strategies. In 2019, according to research, it was stated that around 65% of businesses used chatbots as customer support representatives. Fast forward to 2020, the ways businesses communicate with their audience have evolved. Alexa, Siri, and Google Assistant are some of the show stoppers, which now rule the world of Chatbots.
Ever experienced a conversation with a Chatbot? Ever thought that these script-driven bots could rule the Digital Marketing world? 2020 is the year when this thought will become a reality.
Surprisingly, the audience is gravitating towards this bot technology super-fast. Hence, considering this, savvy marketers have turned their faces towards the path of this smart conversing technology. So to be sure that the audience is seeing your brand’s message, consider integrating a cool Chatbot in your next Digital Marketing strategy.
However, if you’re one of those businesses still functioning with the long-standing customer service team, here are some good reasons encouraging you to make chatbots a part of your strategies.
Chatbots Provide a Human-Like Conversing Experience
Even though chatbots are used for business interactions, yet, they need to be informal. And that’s exactly where businesses misunderstand Chatbot-human discussions. In this ever-evolving era, a bot that responds to commands faster, and best understands the queries, is considered as the most successful tweak to a business’s digital marketing strategy.
Fortunately, AI and Machine Learning have made this human-like conversing features in a Chatbot, a reality. However, if you’re not into AI and ML, here’s how you can tweak your backend, to create a conversational robot for your digital marketing strategy.
- Write Inviting Bot-Welcoming Messages; They amaze Customers
- Program the Bot to ask Open-ended Questions
- Train and Update the Bot, after all, it’s a Human’s replacement
Rest assured, if you have a Chatbot powered by AI and ML, or a code-operating bot, they’re both going to contribute a lot in the success of your Digital Marketing strategy, so why talk when you have Chatbots?
Here’s an example of how health care providers are benefiting from human-like conversing chatbots.
Year on year, there are plenty of articles on how Facebook Ads help in increasing sales, and there's absolutely no doubt about this.
However, the game has too many players competing, and with 2 Million businesses actively placing their Ads on Facebook, there's no winner until now.
In this article, we'll be covering all the major mistakes businesses have been making since the Facebook Advertising game begun.Are you doing any of these Expensive Facebook Ads blunders?We asked our Digital Marketing Specialist - Ehsan Zaidi to share all the expensive Facebook Ads blunders he's seen businesses make, and how you can avoid them, to ensure increased online sales.Optimizing Facebook Ads too often is a big NO!Before we begin preaching why optimizing Facebook Ads too often isn't practical, let's imagine a scenario; you’ve planted seeds in your garden, and you've been digging them out every hour to see why they aren't growing.
In our years of experience providing Social Media Marketing Services in Pakistan, we have seen businesses placing dozens of Ads instead of one powerful Ad, and that's one big mistake.
However, you haven't lost the game yet, and luckily you've got the solution right on time by Xcentric Services.We've seen businesses hit the BOOST POST buttons on their Facebook Ads without giving a second thought to how that works.
Hence, you won't get great results and sales.We suggest, get into your Ads Manager and consider refining your target audience.
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