Global CRM pioneer, Marketpoint, announces the launch of Marketpoint CRM 3.0, a cloud-based CRM system that can be implemented out of the box or customised to meet unique client needs. Version 3.0 features full integration with marketing automation platforms, Microsoft Outlook and Zuant, a mobile lead capture system that manages leads from inception to close and gives marketing full visibility into campaign ROI.
For over 30 years, Marketpoint CRM has been the global go-to solution for sales and marketing professionals and is deployed at companies such as Volvo, Honeywell and Civica. The decision to launch Marketpoint CRM 3.0 during the COVID-19 pandemic was difficult, but intentional, according to Marketpoint Founder and CEO, Peter Gillett. “Bringing our solution to market at this time gives forward thinking companies a competitive advantage by helping them create and nurture customer relationships when global commerce resumes.”
“CRM is all about providing a positive customer experience from marketing to sales and beyond. What makes Marketpoint CRM stand out is its CRM-As-A-Service approach to creating customers for life,” says Jim Dickie, Research Fellow, Sales Mastery.
System Highlights
Marketpoint CRM 3.0 features ease of use, affordability and support levels that accommodate specific client requirements. Other highlights include secure GDPR user access, a sleek UI to optimise usability and enhance performance, database profiling & management for targeted campaigns, visual lead qualification & tracking, real-time marketing reports and sales forecasting. The application has been re-written from the ground up, incorporating a modern, layered approach.
Civica Drives Productivity
For the last nine months, 700 Civica users across UK, US and the APAC region, have been beta testing the new version of Marketpoint CRM with pronounced success, noting user activity reaching full capacity. With the entire global organisation now migrated to 3.0, the platform is referred to by management as “a place for the truth.” Housing all key sales and marketing activities and visual financial reporting, Marketpoint is considered an extension of Civica’s business tailored to meet the needs of all 20 divisions.
Combin has released a new service – Instacheck, an Instagram account audit for individuals, brands and influencers.
With InstaCheck, Combin intends to help entrepreneurs, influencers and regular Instagram users enhance their Instagram marketing by offering a thorough review and exclusive advice given by Combin social media expert.The innovative feature of the audit is that it is run by an AI and a human expert, not by artificial intelligence or a bot alone.“The idea behind InstaCheck was to help those who want to monetize their Instagram accounts realize what works for their profiles and what doesn’t,” says Anna Semyanova, Combin social media expert and an InstaCheck analyst.InstaCheck allows advertisers to examine their own accounts’ or influencer’s quality, and influencers can prove their trustworthiness to brands afterwards.
The report compiles an overall profile review, caption, hashtags, and engagement analysis, content examination and posts ideas, and an analysis of branding, tone of voice and aesthetics
More often than not, they’re the result of retargeting campaigns (ads are repeatedly shown after a potential customer shows interest in a product but does not purchase it right away), and they may even appear as interstitial ads – full-page ads that appear right after the client clicks a link.They may also appear as “rich media”, or interactive media, which is when the ad presents spaces for the potential customer to enter information or even to play a small in-ad game, that will end up redirecting them to your website.
Video ads are also very common, especially in YouTube’s and Dailymotion’s ad spaces.
Whichever is your preferred approach to display ads, FrescoData has got you covered.
But while few people are drawn to a particular brand, at first sight, retargeting campaigns show much better results.
By a small tracking line, placed on websites’ source code.
Still, it will anonymously follow people who have shown interest in your brand over the internet and display your ads on pages they visit.FrescoData also offers the email retargeting campaign feature.
Gone are the days when you used to look for traditional marketing methodologies to promote your brand.
Yes, it is far more efficient and time-saving than human-made ad buying decisions.
Currently, the programmatic advertising is limited to online ads, but in recent times, you will notice that it will trade TV slots, out-of-home ads, and other traditional advertising options too.
Being a marketer, you need to address such issues at the right time to close the deal.
However, the main problem lies to have quality digital analytics is lack of actionable data analytics tool.
Google Analytics and Adobe Analytics are useful tools, but they are not dynamic.
Standing out means building a business and brand that not only catches consumers’ attention but also keeps that business at the forefront of their minds when they are looking for what you offer.For instance, cell phones are produced in large amounts and there are many brands to choose from.
One way to do this is by using display ads.How Display Ads Can Help in Branding Your Business?The following are 5 ways display ads can be used to help with business branding.
Building a Consistent BrandIn truth, a brand is not really who you are or what you show.
Inconsistency in your branding will likely either lose your customers since they do not know who you are half of the time or keep you from gaining any real traction.
Once you have decided on colors, fonts, wording, and other branding details, you can use display ads to get this in front of customers often so that they will come to recognize your brand.Don’t miss more trending news.
https://is.gd/VLQMdJ Target and Micro Target CustomersWhile getting in front of everyone may seem like the best idea, it is a waste of time, money, and energy.
