Spectacular Outdoor Advertising Market 2020 World Analysis and Forecast Till 2026

According to the latest report by IMARC Group, titled "Global Outdoor Advertising Market Report and Forecast 2021-2026," the market reached a value of US$ 38.6 Billion in 2020.

Outdoor advertising refers to one of the oldest forms of promotions that involve the advertisement of certain products and services in the public domain.

Also known as out-of-home (OOH) advertising, these advertisements are commonly placed around public spaces, such as parks, metros, malls, highways, shopping complexes, and bus and train stations, to catch the attention of people and create a long-lasting impact on the passers-by.

It is a cost-efficient form of advertisement with a broad coverage due to which it is considered to be one of the most preferred modes of promotions amongst growing businesses.Get a sample copy of this Report: https://www.imarcgroup.com/outdoor-advertising-market/requestsampleAs the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.Global Outdoor Advertising Market Trends:The market is primarily driven by a considerable increase in infrastructural development across the globe, especially in developing economies.

This, along with the modernization of public transports, is acting as a major growth-inducing factor.

However, the mandatory lockdowns imposed by the governments of different countries on account of the rapid outbreak of the coronavirus disease (COVID-19) has currently limited the reach of OOH advertising.

Pop up canopies are excellent solutions for outdoor advertising.

Here is our guide to the best pop up tents available on the market today.

Let’s dig in detail and find out about the interesting aspects of OOH advertising.

OOH advertisements stays in its place as it is, because like any other marketing platform where you have option to focus or flip to next page, channel or segment OOh cannot be ignored as it’s big and the captivating visual impact lays your attention for a while wherein the statistics say, a lot of individual search for the product or service after they had seen a hoarding at one of the public place.

Selection of Location: Choosing the traffic site adequately plays a significant role here where buying of many several units which would not bear results and is not noteworthy instead prospective units buying is credible and suggestive.

And an additional tip here is that make sure that the font size is reasonable so that the hoarding seems visible from distance.

Research about your competitors and figure out what are the missing elements from their advertisements and try out to fill up those gaps from the advertising perspective.

Significance of Color: Select the colors for the hoarding wisely as they massively lure the audience a subtle color showcases the brand’s gentleness and humble approach wherein the dark colors symbolizes to passion, vigor and vividness.

It is a highly visible and effective medium traditional advertising used for outdoor advertising.

Digital Wall Painting has some below features, Please go through their:-Digital yet traditionalDigital wall painting advertising is a new-age form of branding that involves using water- activated material technology on the CCK liner, painting, which is possible on a range of even and uneven surfaces.Eco-friendly and chemical freeThis media is fully eco- friendly as it does not include any hazardous chemicals.

What makes it even more exciting is that this product is PVC-free, UV- and rain-resistant.Leverage all kind of surfacesOne of the advantages of digital wall painting advertisements is that you can do it on rough, stony surfaces and wood, glass, metal, and clay.

So, you don’t restrict branding to stone walls, but leverage other surfaces also.Available everywhereWall painting advertising is a popular form of advertising in the urban areas of India.

But, they prove equally effective and useful across the rural areas as well, wherein the scope for using other forms of outdoor advertising such as buses, cabs, auto rickshaws, etc.

In such places, wall paintings retain their dominance.Digital yet traditionalDigital wall painting advertising is a new-age form of branding that involves using water- activated material technology on the CCK liner, painting, which is possible on a range of even and uneven surfaces.Eco-friendly and chemical freeThis media is fully eco- friendly as it does not include any hazardous chemicals.

Prajapati Advertising is leading advertising agency in Pune .

We offering Auto Branding, Hoarding Advertising, Outdoor Advertising, Transit Advertising & Digital Marketing Services.

One of the greatest benefits of outdoor digital signage is a significant decrease in the time a drive-thru customer in his car, waiting to receive their order.

Also high on the list is the ability to instantly highlight an item that is, today, being specially promoted.

Perhaps even more important was the positive effect that outdoor digital menu boards on upselling, a critical component of QSR success.Reducing CostsIt is sometimes hard to notice incremental costs – costs that don’t appear in a lump sum, but rather costs that insidiously increase bit by bit, not always noticed as the drain that they are.

Constantly printing outdoor menu signs are one such source, and they can add up to big money over the course of a year.

Also eliminated are the cost costs in time that putting up and taking down printed signage.

With digital signage, everything, including prices, specials, and the menu itself can be changed simply and immediately via an app residing on your tablet or smartphone.Reducing food wastage is another aspect of reducing costs.