According to the latest report by IMARC Group, titled "Global Outdoor Advertising Market Report and Forecast 2021-2026," the market reached a value of US$ 38.6 Billion in 2020. The global outdoor advertising market to exhibit moderate growth during the next five years. Outdoor advertising refers to one of the oldest forms of promotions that involve the advertisement of certain products and services in the public domain. Also known as out-of-home (OOH) advertising, these advertisements are commonly placed around public spaces, such as parks, metros, malls, highways, shopping complexes, and bus and train stations, to catch the attention of people and create a long-lasting impact on the passers-by. Often placed on billboards, hoardings, banners, buses, trains and kiosks, they involve the usage of large prints and vivid colors with adequate information about the promoted service to impress potential consumers. It is a cost-efficient form of advertisement with a broad coverage due to which it is considered to be one of the most preferred modes of promotions amongst growing businesses.
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Global Outdoor Advertising Market Trends:
The market is primarily driven by a considerable increase in infrastructural development across the globe, especially in developing economies. With rapid urbanization and increasing per capita income levels, the majority of the population frequently visits malls and shopping complexes, resulting in significant growth in the retail sector. This has, therefore, impelled the renovation of old public establishments and the construction of new infrastructures. Consistent developments in retail infrastructures are consequently facilitating the adoption of OOH advertising. Furthermore, the growing utilization of digital billboards by various businesses is also anticipated to provide a thrust to the market growth. Apart from this, in-transit advertising is gaining widespread preference among end users as it is a profitable mode of promotion. A large section of the population depends upon public transports for their daily commutation. This, along with the modernization of public transports, is acting as a major growth-inducing factor. However, the mandatory lockdowns imposed by the governments of different countries on account of the rapid outbreak of the coronavirus disease (COVID-19) has currently limited the reach of OOH advertising. With the masses preferring to stay indoors in an attempt to maintain social distancing, transport hubs and retail outlets are now witnessing less traffic, thereby impeding the market growth. The market is expected to revive once the normalcy is regained and witness moderate growth during 2021-2026.
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Competitive Landscape with Key players:
The report has also analysed the competitive landscape of the market with some of the key players being.
- Storer Media
- Clear Channel Outdoor
- Lamar Advertising
- JCDecaux
Outdoor Advertising Market Segmentation:
Our report has categorized the market based on region, type and segments.
Breakup by Type:
- Traditional
- Digital outdoor advertising
Breakup by Segments:
- Billboard
- Transport
- Street furniture
- Other
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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In this report, our team offers a comprehensive analysis of Spectacular Outdoor Advertising market, SWOT analysis of the most prominent players in this landscape.
Along with an industrial chain, market statistics in terms of revenue, sales, price, capacity, regional market analysis, segment-wise data, and market forecast information are offered in the full study, etc.
Download Free Sample Report @ https://www.radiantinsights.com/research/global-spectacular-outdoor-advertising-market-2020-2026/request-sample This report focuses on top manufacturers in global market, Involved the assessment of Sales, price, revenue and market share for each manufacturer, covering• Clear Channel Outdoor• JCDecaux• Lamar Advertising• Outfront Media• Adams Outdoor Advertising• AdSpace Networks• AirMedia• APG | SGA• APN Outdoor• Burkhart Advertising• Captivate Network• Cemusa• Clear Media• Daktronics• DDI Signs• Epamedia• EuroMedia Group• Eye Airports• Fairway Outdoor Advertising• Focus Media• IZ-ON Media• Primedia Outdoor• Stroer Media• Titan Outdoor• Van Wagner Communication• Zoom Media On the basis of product, this report displays the Sales, revenue, price, market share and growth rate of each type, primarily split into• Permanent bulletin• Rotary bulletin• Junior bulletin By Regions, this report splits global market into several key regions, with Sales, Revenue, Price and Gross Margin market share of top players in these regions, from 2014 to 2026 (forecast), like• China• USA• Europe• Japan• Korea• India• Southeast Asia• South America Browse Full Research Report with TOC @ https://www.radiantinsights.com/research/global-spectacular-outdoor-advertising-market-2020-2026 Table of Contents Global Spectacular Outdoor Advertising Market Professional Survey Report 20191 Report Overview1.1 Definition and Specification1.2 Manufacturers and Region Overview1.2.1 Manufacturers Overview1.2.2 Regions Overview1.3 Type Overview1.3.1 Permanent bulletin1.3.2 Rotary bulletin1.3.3 Junior bulletin1.4 Application Overview1.5 Industrial Chain1.5.1 Spectacular Outdoor Advertising Industrial Chain1.5.2 Upstream1.5.3 Downstream 2.1 The Overall Market Performance(Volume)2.1.1 Permanent bulletin2.1.2 Rotary bulletin2.1.3 Junior bulletin2.2 The Overall Market Performance(Value)2.2.1 Permanent bulletin2.2.2 Rotary bulletin2.2.3 Junior bulletin 3 Global Spectacular Outdoor Advertising Market Assessment by Application3.1 Overall Market Performance (Volume) 4 Competitive Analysis4.1 Clear Channel Outdoor4.1.1 Clear Channel Outdoor Profiles4.1.2 Clear Channel Outdoor Product Information4.1.3 Clear Channel Outdoor Spectacular Outdoor Advertising Business Performance4.1.4 SWOT Analysis4.2 JCDecaux4.2.1 JCDecaux Profiles4.2.2 JCDecaux Product Information4.2.3 JCDecaux Spectacular Outdoor Advertising Business Performance4.2.4 SWOT Analysis4.3 Lamar Advertising4.3.1 Lamar Advertising Profiles4.3.2 Lamar Advertising Product Information4.3.3 Lamar Advertising Spectacular Outdoor Advertising Business Performance4.3.4 SWOT Analysis4.4 Outfront Media4.4.1 Outfront Media Profiles4.4.2 Outfront Media Product Information4.4.3 Outfront Media Spectacular Outdoor Advertising Business Performance4.4.4 SWOT Analysis Continued… Read all Reports of this category @ https://www.radiantinsights.com/catalog/pharmaceuticals-and-healthcare About Radiant InsightsRadiant Insights is a platform for companies looking to meet their market research and business intelligence requirements.
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