While viral content may seem like a glamorous goal, it’s difficult to actually achieve, mostly due to the fluctuations in activity that decide what goes viral and what doesn’t. Content that works one day might fall completely flat in another situation with just a few variables tweaked.
Despite the difficulty of generalizing viral content, there are some best practices to keep in mind that may increase your chances of going viral. But, a couple of caveats before we get started.
First, it’s generally not a good idea to specifically aim to make a viral video. It’s one thing to have great video content that you want to market to reach as many people as possible, but it’s another thing to create the content itself with the goal of going viral. We tend to caution against the latter option, as it can lead to content that serves no purpose and wastes your resources for no reason.
Keep it short.
In the digital age, attention spans are shorter than ever. What does that mean for your content? Nobody (okay, almost nobody) wants to watch a ten-minute video unless it provides really clear value to them. Content that is most likely to go viral tends to be shorter in nature, ranging from a few seconds to a few minutes at most.
Align with current events.
Similar to the last point, you’ll want to be aware of what’s going on in the world when you post your content, and then see if you can naturally align it. Keep up with current events, trending topics, and even popular meme formats to pile your content onto the bandwagon if something relevant takes hold.
Choose the right video editor.
While there are several Video Editing Softwares available, you may find a few video editors that are free for lifetime without any watermarks. A simply captured video when edited well, captures attention and is one of the most important aspect of generating a viral video.
Choose the right platform and tags.
You might start your channel for free on several channels including Youtube, Facebook, Instagram or Vimeo (Basic). While you open your channels, you need to stick with a specific niche and create regular videos focusing on the same audience base. It is of utmost importance that initially you will have to use the right tags for your videos to be searchable.
Consider your timing.
If your goal is to go viral, you’ll probably want to post your content on a weekday. Some people recommend posting early in the week, too, so that you have as many days before the weekend as possible when you have a captive audience.
The reasoning behind this distinction is that many people are digesting content at work, on lunch breaks, or when they are otherwise browsing the Internet during the workweek. While you can still definitely go viral on the weekend, there may be fewer people looking for content at any given time. Additionally, you’ll want to avoid posting on holidays (unless your content is relevant to the holiday).
Conclusion
While we may think that creating a viral video is all luck, using the simple framework above will produce the results you are looking for.
What do you think? Am I missing a principle? What is your favorite viral video? Share your thoughts in the comments below.
About the author -
Sudip is a Norwich based blogger who likes to share his knowledge by writing content for FlyBHP, Medium and several other channels. He likes exploring new places and movies while he isn't writing.
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