Email marketing is believed to be the most cost-effective method of engaging with customers and promoting products. The average ROI of an email campaign is $38 for every $1 spent.
But the question is, does every brand generate such a high ROI? No, unless they create tailored campaigns that meet the subscribers’ needs.
Here are five email marketing hacks that marketing executives use to generate the best results.
1- Improve Your Email’s User Experience
With tons of emails landing in people’s inboxes, it is difficult to grab their attention and convert them. To get your subscribers to act upon your emails, you need to communicate its proposition clearly.
Here are some ways to improve the overall experience.
- Use SMTP relay for improving email deliverability. This ensures all your emails land in customers’ inbox. You would not want your subscribers to scan their spam box to find the relevant information they want.
Ensure that the subject line indicates what the recipient can expect in the email.
For example, if your email contains a limited time discount, the subject line should highlight this. You can write something like, “ get a discount only for today” or “buy today and save 10%.”
- Use images, graphics, and colors to add life to emails.
- Your email copy has a lot to do with the experience it offers. Make sure to use the right tone to build trust with your subscribers.
- Design for scanning. Not everyone will read your email word by word. Make it easy for those users by highlighting the key points or sentences. For example, this email from Headspace emphasizes the important details with bold words. They have also highlighted the key offering (six months for $20) at the top of the email.
As 80% of customers are more likely to make a purchase when brands offer a personalised experience, personalised CX needs to become the norm for brands.
With the continual evolution of technology, customers expect more from their online and offline shopping experience.
To meet their needs, you need to understand their sentiment towards your brand as well as your competitors.
Businesses can do this by analysing and tracking their online opinions from social media posts and online product reviews.
Analysis of this data will help you make personalisation key as it will help you avoid customer frustrations and make their journey more enjoyable.How do you personalise customer experience?Personalisation through AI and NLPAI and NLP can help personalise your CX by helping you understand and respond appropriately and quickly to your customer’s needs.
For instance, Macy’s used an AI-powered bot to offer real-time responses to customers, merchandise recommendations and personalised offers for a better customer experience.
Manual testing is the process of using an application to verify the software is working. Anyone is interested to start a career in the field of Manual testing you can go Manual Testing Training in Chennai at FITA. Fita is the best institute to train students as a professional. We have branches in Chennai. Trainers are well dedicated to training students. In the training, students got more knowledge from the trainers. Manual Testing course in Chennai at FITA gives real practical training to students. After finished training, we placed students in a top company. Fita is one and only the right place to start a career in the industry. Join with us @FITA. For More details about Manual Testing Training Institute in Chennai call us at 98404-11333 or visit our branch.
