Nightlife is more than a lifestyle or entertainment; it is business that gave many cities leverage and put them on the map. Dubai, for example, is very well-known for the creative and unique clubs and events it hosts. Besides the ultimate fun and the magnificent venues, Firass Abbass sees this nightlife as a pool of business opportunities.
Being a young entrepreneur and living in a sleepless city, taking advantage of every business opportunity seems the wise thing to do. Firass Abbass, the CEO and founder of Kingsmen agency, built his clientele through partying, going to the beach, for a meal and even getting a haircut.
It’s all about the perspective. In the process of building a new business, your head will always be in the game, and everyone is either a potential customer, partner, advisor or useful in some way, the way Firass started his business, and it bloomed.
Forget about formal business meetings, boring presentations and proposals, your first impression on the client is essential, and you don’t always get a second chance, so why not make it seamless and pleasant? The secret is to catch your prey’s attention for a few minutes and get a meeting, and there’s no better place or state than to find him relaxed or careless.
It is indeed successful and helpful to build a solid clientele of the most exclusive clubs and places in Dubai, but on the other hand, imagine yourself marketing a place you love, and you enjoy. It definitely makes your job easier and more fun!
Who said work couldn’t be fun and adventurous? You just have to choose the playground that suits your skills better.
