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Benefits of Customer Loyalty Platform in 2020

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Hrishikesh Biniwale
Benefits of Customer Loyalty Platform in 2020

1. Engaged customers buy more frequently and customizable loyalty actions and events offer a way to boost engagement by rewarding customers for actions taken along the entire customer journey. You can set up rewards for everything from purchases to writing reviews, referring friends, uploading and sharing pictures, and connecting their social profiles. Integrated social actions and a native referral program makes integrating these customizable actions easy. And Annex Cloud’s development flexibility and expertise make adding and changing loyalty actions and rewards easy and efficient.

2. A successful loyalty strategy hinges on offering rewards customers actually want. Annex Cloud’s loyalty platform supports a wide variety of rewards including coupons, products, 3rd party gift cards, perks and gamified rewards as well as A/B testing to ensure your offering the best reward possible. The intuitive rewards management dashboard also makes monitoring and managing rewards easy and built-in fraud prevention eliminates concerns.

3. Personalization is more important than ever and Annex Cloud’s loyalty platform offers superior customer segmentation capability. The segmentation dashboard collates RFM and LTV data, customer demographics, social graph data, and customer engagement statistics in a single location allowing you to easily and quickly create advanced customers segments. Then the robust promotional engine gives you a way to create and launch targeted campaigns to offers special rewards and bonus points for highly valued actions.

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Hrishikesh Biniwale
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