Search engine optimization was not that complicated back in the old days. It just needed some keywords and backlinks incorporated in written content. And that was all. But, that type of SEO had no benefits in the long term as compared to the SEO we do today.
Such days are long gone, and SEO writing is something more than basic techniques. However, here are some tips to help you generate content for the search engines and your real customers.
1. Write content with a user point of view
You have an amazing company and you want to tell the world about it. Yet when you compose your content for SEO, you have to shift your viewpoint. You have to see things from the point of view of your customers and above all, you have to write the things that appeal to you.
It’s not about demonstrating what you can do to your customers, it’s about showing them what they get from you. Marketing researchers write quite a lot about this and just to illustrate their case, they proved to be able to make a major difference by adding a plain, three-letter phrase. This simple technique shifts the perspective from the value that customers expect to receive.
2. Engage your reader for maximum time
The time a visitor spends on a web page will influence the search engine efficiency. What is more critical is that the readers take the next step to become a paying client even more likely. You must continue to engage them. Bullets, subheadings, and lists have long been the norm, and are definitely still helpful. But you could do more.
The thing about user engagement is; if they find grammar or spelling mistakes in your content, they will definitely fly away. If they find that they have read the same article somewhere else, they will move to some other site. So, use a grammar checker as well as a free online plagiarism checker with percentage to create content that should engage your readers for a maximum amount of time.
When people are looking for what you’ve got, you want to be sure they can find you easily!Search Engine Optimization (SEO) refers to maximizing the likelihood that your webpages will come up as close as possible to the top of search results when people are using a search engine (like Google, Bing or Yahoo) to look for what you have to offer.This is achieved by ensuring that defined keywords, tags and metadata are incorporated into the content of sites, blogs and advertising based on the words and phrases that are most used by people searching, motivated and ready to buy.Clicks for Profit’s expert SEO service team will identify the ways to put your best online foot forward, to capture and drive traffic to your website and you.
Our ongoing monitoring and analysis of web traffic flow and responses allows us to move and adjust with changes in those patterns as they arise, to keep your business’s search rankings competitive amongst others in the field.
Unlike some other SEO companies we are able to integrate this component into an overall strategic online approach, designed to keep your business out in front and improve your site’s conversion rate.The world of SEO is ever-changing, not just because search engines frequently vary their result algorithms, but also due to the morphing and expansion of the systems themselves – what they do and how they do it.Mobile phone users for example, are increasingly targeted as an important traffic source representing those who are out and about and actively looking to buy what they are searching for.
Knowing how to target and reach your market and then convert that into sales is something we specialise in.
