Every business strives to build a strong brand that is a powerful tool for achieving business goals. The connection of a customer's emotions to the company's mission, values, or story can become an effective sales driver. One of the best ways to not only initiate but also strengthen the connection of the company with their clients is through digital communication channels like social media, blogs & article publishing, and video content creation.
Social media is one of the most powerful strategies for you and your business enterprise to get extra traffic and generate new leads.
Having the perfect social media management tools and an existence on all the major social media networks like Facebook, Twitter, Google+ and LinkedIn is a need these days for any organization.
But what type of marketing and advertising software, dashboards, and publishing tools are the social media manager experts basically using to handle these several accounts?
HootSuite is the most favorite social media management tool for individuals and businesses to collaboratively perform promotions across several social networks like Facebook and Twitter from a single web-based dashboard.
HootSuite has developed into an essential tool for handling social media, tracking interactions and measuring marketing campaign results via the website or mobile devices.
Believe of Buffer like an exclusive queue you can use to fill up with content and then arrange publishing times all over the day.
Numerous studies have shown that returning visitors have a much higher conversion rate than new customers – typically 4.5% against 2.4% – proving that longevity is crucial in the online shopping world.
If a customer has bought from you once – the chances are that they like your product and have the potential to buy again but you must work hard at this relationship to maintain customer loyalty and future purchase power!
Follow these steps to keep your existing customers coming back for more….
Everybody wants to feel like a V.I.P – offer an ‘exclusive’ discount to very loyal customers or give returning customers access to sales and discounts before anyone else.
In a similar way to a loyalty bonus – you could offer a discount code for the customer’s next purchase or a total discount amount after their cart has reached a set figure.
Shipping discounts are also particularly favored by lots of customers, as well as discount codes that can be passed on for friends and family to use.
Social media marketing strategy for startups need customers to make money, and they need money to get customers.
It has been reported that ninety percent of marketers are agreed that SMM is important to their businesses, while eighty-nine percent of marketers indicated that other SMM initiatives have generated increased exposure for their companies.
SMM increases exposures and traffic
SMM improves search ranking and generates leads
Nowadays many businesses are adopting social media marketing.
Businesses are making fatal SMM mistakes.
Being in digital domain, social media marketing play an effective role in enhancing your business.
Social media is considered as powerful tool to generate more business.Being a digital marketing agency we use social media as an active tool to boost brand awareness, increase leads.
We follow an effective Social Media Strategy or checklist to actively engage your customers.Read more - http://5ines.com/blog/how-to-frame-a-effective-smm-strategy/
Developing a strategy will provide positive exposure, decision-influencing content, and an increase in the rate of conversion.
When designed specifically, a social media strategy can put a business far ahead on the online market than multiple vague, poorly-planned marketing campaigns (which also cost a lot more).
A well-researched strategy will enable you to focus on which market it should target, how, and why.
Your posts and actions on the platform must lead to achieving an ultimate goal, be it more followers or more engagement.
Having a plan will allow you to pin down your goals and align your actions with them to get a desirable result (measurable success).
This not only makes it hard to get new followers but also drives existing followers away.
From the international famous companies around the world to your favorite shop around the corner, branding does good for everyone.
Here are a few reasons highlighting the importance of a strong brand;
