Today everyone should recognize the importance of media content for effective marketing. As a non-profit organization you need to market your event or cause in the same manner as any commercial business does its products, so as to attract attention for fundraising. But then, surely, creating top-quality media materials which can be used for promoting your cause or organization is expensive, is it not?
It is true that hiring a design agency doesn’t come cheap. However, today there are many tools which you can use to create beautiful designs, videos, and other types of content for free. We’ve compiled a list of some of the best tools which non-profit organizations can start to use right away.
The materials you create can help to promote your cause or event in many ways, from posters at local events to social media campaigns. There’s a tool for everything and using them is so easy - you don’t need to have any specialized knowledge in order to do it.
Top 7 Media Creation Tools for Non-profit Organizations
1) Biteable
Video content is the most effective way of generating engagement today, so you must have it. And you can create it easily using Biteable, a simple tool that has a big collection of templates, animated scenes, and music for you to use. It’s perfect for making short educational videos as well as short entertaining clips for social media posts. The basic functionality, which is free, is extensive and will allow you to make good videos even if you have no experience with them.
2) iMovie
Do you have an iPhone? If so use it to create your organization’s video marketing content with the help of iMovie. This tool is specifically designed for Apple and it offers a great range of features with which to crate amazing videos. It allows you to edit videos in any way you like and will help you to create clips of a comparable standard to modern movie trailers. It is very easy to do this and you will be able to add multiple effects to enhance your footage.
3) Crello
If you have a multitude of fundraising ideas, but each requiring a different kind of graphic, you’ll need a tool which can bring them to life. It should have templates with efficient layouts developed by professionals, and this is exactly the kind of tool Crello is.
It doesn’t matter whether you need to design printable posters and postcards, YouTube thumbnails, or social media posts, Crello definitely has something to help you for free. As the tool is exceptionally simple you will be able to create the graphics in minutes - extremely helpful if you are in a rush.
4) Kapwing
You should take advantage of every available opportunity when fundraising, and memes are one of the tools that can help you to do this. Whatever your personal view of memes, they are undoubtedly popular. Therefore you should be using them to connect with your audience. They work exceptionally well on social media, especially when you are aiming to appeal to the younger generation.
It is undeniably the case that memes have a short lifespan but they are also very easy to make, especially if you use a tool like Kapwing. It’s free and requires less than five minutes to create a meme which you can share immediately. You just need to upload a picture and choose the design.
5) Giphy
Gifs fall firmly into the category of graphics which are short-lived and appealing to youngsters. Making them is easy if you use Giphy, which is the most popular tool of this kind. It’s used by all top social media, so it would be a good choice for your campaigns there.
Gifs can be more efficient than regular animations because of their entertainment factor. They are great attention-grabbers, so consider inserting them into larger blog posts to keep the reader’s attention.
6) Infogram
Infographics are one of the most effective types of visual content, especially for non-profit organizations which often need to create stunning visuals featuring shocking statistics. Infogram is a tool that will help you to create these fast and to make them interactive as well.
This solution helps you to make infographics more engaging and will be perfect not only for marketing campaigns but also presentations. The free version allows you to choose between 37 different types of interactive infographics.
7) Prezi
PowerPoint presentations may be quick to make, but they are also becoming outdated. Meet Prezi, a presentation-making tool that will help you to create more stylish and impactful presentations.
You can try any of its serviced packages for free, so time your use right if your organization cannot afford to invest in the paid product as yet. If you like it, the most basic package costs just $5 a month.
What Kind of Visual Content Does Your Non-profit Organization Need?
Your needs depend upon what exactly you plan to achieve with the visuals you create. Some ideas you definitely should consider using include:
- Postcards to thank your donors and stay in touch with them during the holidays.
- Posters and various giveaway printables to use at events.
- Images and videos for social media posts.
(Note: It is essential to format your social media visuals for the specific social media network where you plan to use it. Tools like Crello have templates for each, so this shouldn’t be a problem. - Videos for your YouTube channel and website.
- Animations to add some “life” to your website.
- Gifs and memes to use on social media and in your blog posts targeted to the audiences which are likely to appreciate them.
- Infographics to make a lasting impression on the audience and generate shares.
Using visuals is a must for non-profit groups today and with these tools you will be able to create them easily. Do you have any other ideas on how to use these media materials? If so please share them in the comments!
Bio: I’m Agatha Singer, a business and finance consultant with years of experience, and I run a blog at agsinger.com. I’m amazed at the number of great marketing tools that can help you stand out in our information-overloaded world - it’s my mission to share those tools and strategies with you.
Trimming and then applying the sound effect into your audio clip by adjusting it seems complicated.
Follow these steps to know how music can be edited, cut, and adjusted in iMovie.Edit the audio clip in iMovie over Mac For this action, first of all, you have to go to the playhead of the timeline of your movie.
Follow these steps to do this:Hit the “Modify” button.
Then go to the “Trim to Playhead” option under the menu icon.Go to the audio clip and then right-click on it.
Now choose “Trim to Playhead” under the shortcut tab.Using Clip Cutter/TrimmerIn order to trim a specific portion/segment of a video or a movie, follow these points:First of all, navigate to the audio clip.Then tap the right-click button from your mouse.
Now choose “show Clip Trimmer” from the shortcut menu icon.Once the clipping editor/trimmer appears, click the segment to select what you want to trim by dragging down the arrow tabs.
There are many types of media—print media, digital media, newspaper, radio, magazine, television, etc.
Each of these forms have a common objective of educating people or entertaining them.
Other than entertainment, media platforms have a huge responsibility of educating people and making them aware of the things happening around them.
Information shared through these mediums can have a substantial impact on society.
So, the creators must be careful while forwarding any kind of information to the people.
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The slowdown across the world allowed for the industry to take a close look at the impact of the pandemic and to see how it had changed the manner the business was conducted.
The World Economic Forum commissioned a study and the WEF Future of Jobs Report of 2020 provides indicators about a way ahead.
Its conclusions only show that graduates from the best management college in India will be well-placed for the future.Future of AdvertisingThe WEF report does not show a significant impact in the advertising market, but more importantly, what it acknowledges is that management roles were actually the least affected across companies and industries, implying that future graduates from the top management colleges in Madhya Pradesh will not have much to worry about.
Management graduates in advertising and public relations will always be invaluable to companies, as they are responsible for the image of the brand they represent.Now, advertising and PR management is fundamentally based on the idea of communicating about the company and its operations to the public, in the best manner possible.
This and social media are the new medium.Jobs and Possible Careers in Advertising and PRGraduates from the top management colleges in Madhya Pradesh can take heart from the prediction in the WEF’s report on future jobs.
Advertising is identified as being among the top 5 skills of the future which will be relevant and important across industries.
We’ll all are very well about these brands because we have seen such brands in the showroom or TV or maybe in the digital world, because of its brand exposure the brands are easily exposed to its target audiences where they are easily targeted.
It builds your Brand CredibilityBrand awareness also focuses on word of mouth which helps you reach new customers.
It is a very serious step to decide its goals & objectives as the whole plan works on to it accordingly.
Identify brands USP- USP here means Unique Selling Point.
There is some sort of questions one needs to follow for USP like who your target audience is?
Okay so to know your target audience you need to prepare a list of media influencers, reporters, editors, media connectors and journalists etc.
