Ogury, the global leader in choice-driven advertising announced today the release of Thumbnail Ad, the world’s first non-fullscreen format built specifically for mobile.
Ogury is the first to market with Thumbnail Ad in-app. The discrete ad format appears in a precise location within the app and provides an elegant and effective advertising experience. Built for mobile, the unit is draggable, expandable, and skippable by the user and proven to be less intrusive than traditional formats that break content consumption or create the illusion of completeness through false floors.
Thumbnail Ad places the user in control of how they consume the ad. This interactivity attracts attention and delivers video performance previously only available via full-screen interstitial. Meaning advertisers can capture more moments to effectively reach users, in content-based apps where performant full-screen ads aren’t available.
Thumbnail Ad is 4x smaller than a Mid-Page Unit (MPU) and only 12% larger than a Small Banner, whilst paying a significantly higher CPM than either of these formats. With the ability to finally achieve the viewable video (v2CR) metrics advertisers demand, Publishers can access top CPMs on mobile without having to run fullscreen. It is currently the highest cost per pixel format on the market.
With display & programmatic advertising going cookie-less and privacy becoming the priority for the martech platforms and marketing world, learn what’s nextThe world of advertising has harnessed data, mainly through the use of cookies, to learn better about audiences and target them for the past decade.
But various data breaches have raised concerns for customers about the data that is collected about them.
Pertinent questions likeWho is collecting the data?How are they using the data?Is the data being handled keeping the privacy compliances in mind?This has led to the assembling of the programmatic industry with wide changes that prioritize customer privacy.
GDPR (General Data Protection Regulation) led the way, and Facebook and Google have also made voluntary changes, the latest one is the removal of third-party cookies from internet browsers.
Apple’s Safari blocked these third-party cookies in 2017, Followed by Mozilla Firefox late last year, and Google Chrome, which accounts for around 62% of browsing, has recently announced a two-year transition period to do the same.So programmatic advertising is going cookie-less, but is it the end of digital advertising?
Twitter The answer is yes as well as no, to understand in detail, let’s dive into the article.
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