How does a customer spell ‘satisfaction”?
I-N-S-T-A-N-T.And as it turns out, customer satisfaction and instant gratification go hand in hand.
For the starters, PWAs ensure instant push notifications, instant shopping, instant updates and so on; not to mention, PWAs could be instantly development using your existing website code.The best news: They could be developed at cost-effective rates as opposed to mobile apps.Not surprisingly, all big giants of the online world, be it Amazon, Alibaba, AirBnB, Uber, MakeMyTrip, Tinder, Trivago, Telegram, Twitter, Financial Times, Pinterest, Flipkart, the list goes on and on, have switched gears and adopted Progressive Web Apps (PWAs) for serving customers.“I know your next question.”So, should your company move toward developing PWAs?The answer is Yes and No.Yes, if your organization is keen on incorporating the above mentioned ‘instant’ features into your app, and apply your existing responsive web apps’ strategy to your upcoming PWAs.Nope, if you are primarily focusing on the iOS operating system because iOS devices are not compatible with PWA’s at the moment.By now, I believe, you have a roundabout view about what a PWA is and how it would benefit your business.
And, more importantly, PWAs are indexed by search engines to show up in search results.
On the contrary, the web app needs 25X less storage capacity.Push Notifications send directly to your devices: Delivers news, product offers and more via push notifications instantly to your device.This feature is considered to be a fantastic addition to PWAs and something that your regular responsive app won’t provide.High Engagement and Conversions: Engaging with the customer and then prompting them to convert, during sales inquiries especially, is the primary goal of PWA.
It has been observed lately that PWA’s offer a jaw-dropping 52% increase in conversions.Cost-effective Development: As compared to native app counterparts, PWAs are less expensive to create given that code used is your existing website code.Quick Google Indexing: While promoting native apps is a different ball game together considering the money and effort that goes into it while promoting them in various marketplaces, for PWAs, you don’t have to think on all those lines.