In recent years, Account-based Marketing has gained traction among B2B marketers. A Sirius Decisions survey shows that more than 90% of B2B marketers consider it an important part of the marketing strategy of their company.
For B2B businesses that embrace the ABM approach, intent data is the most critical tool they have at their door. Recently, intent data has become a popular tool for supporting Account-Based Marketing programs, and with good reason. Sales and marketing teams utilize intent data to prioritize target accounts on the basis of actual data showing which accounts are researching their products and services. Users as well as businesses are becoming increasingly dependent on the internet as a research portal. This has led to changes in the ways in which brands market their products and services.
The reality is that customers around the world are constantly generating intent data. IBM estimates that over 2.5 quintillion bytes of data are consumed every day. This data includes actions that users take online, updates they make on their social media platforms, videos they watch online, and much more.
Steps to use intent data in ABM
Fusing intent data into your ABM strategy empowers you to further personalize your marketing efforts on account to account basis. Through expanded knowledge, intent data offers valuable insights to B2B companies on what matters the most to their potential customers. This has many benefits, the key among them is opening the way for informed marketing campaigns.
1. Collect Intent Data
The process of utilizing intent data in ABM programmes begins with gathering it from different sources, that is owned by a company and also those owned by third parties.
The best way for B2B companies to know who is interested in their offerings is to look at who is contacting it. To understand this, you need to pay attention to the first party intent data. This is the data that users generate when they contact your company.
First party intent data is looked upon as a high standard ABM data as long as the prospects that reach out to B2B companies fit their ideal customer profile. The only thing that the company needs to do with such prospects is to contact them and close sales.
Demandbase, the leader in Account-Based Marketing (ABM), announced today an expansion of their partner ecosystem, adding seven new strategic integrations including LinkedIn Marketing Solutions, HubSpot, Outreach, PFL, SalesLoft, Sendoso and Reachdesk.
These new capabilities add to an already robust ecosystem, enabling broader tech stack integrations for Demandbase customers in areas such as marketing automation, sales engagement, direct mail and social advertising.In November, Demandbase released Demandbase One, their unified, no-limits Account-Based Marketing solution designed to meet the growing needs of today’s B2B marketers.
According to the company’s State of ABM Tech Stack Report, only 33% of medium to mature account-based marketers said their existing marketing stack supported their strategy well.
These new integrations close the gap by enabling easy connections of their account-based campaign efforts across their marketing and sales technology stack.“ABM has become a mainstay for leading B2B marketing teams,” said Gabe Rogol, CEO of Demandbase.
“And with that, the need to connect the technology supporting ABM to the other tools and channels already in use by marketers has become even more critical to delivering integrated marketing experiences that drive growth.
The launch of Demandbase One creates bountiful opportunities to scale Demandbase’s ABM Ecosystem to better serve our growing list of customers.
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The global hospital outsourcing market expected to Reach $579.58 Billion by 2027 according to a new study by Polaris Market Research.
The report “Hospital Outsourcing Market Share, Size, Trends, Industry Analysis Report, By Service (Healthcare IT, Clinical services, Business services, Transportation services, Others); By Type (Public, Private); By Regions (North America, Europe, Asia Pacific, Latin America, Middle East & Africa); Segment Forecast, 2020 – 2027” The global market for hospital outsourcing industry is anticipated to witness growth owing to the increasing cost-liabilities on hospitals, increased focus on value-based healthcare, consistent rise in chronic diseases due to lifestyle changes, and a subsequent rise in hospital admissions.
To optimize costs, hospitals relying on IT transformation projects.
The global hospital outsourcing industry is fragmented based on service, type, and region.
Request a sample this report by clicking the link below: https://www.polarismarketresearch.com/industry-analysis/hospital-outsourcing-market/request-for-sample Segment HighlightsOther services market segment is estimated to hold a significant share in the global hospital outsourcing industry owing to high burden of ancillary non-productive services.
Segment holds more than 40%% of the global share in 2019.
