Last year, the Google search engine switched to BERT (Bidirectional Encoder Representations from Transformers or bidirectional encoder network) technology, which gives the search engine the ability to understand natural human language. As part of Search On 2020, the company announced a number of other improvements to more accurately interpret user queries.
About 15% of Google's daily search volume is entirely new, according to Prabhakar Raghavan, head of search and corporate assistant. This means that the company needs to continually work to improve the SERP.
This is allegedly due to bad, error-prone queries. According to Katie Edwards, vice president of engineering at Google, one of ten search terms contains errors. Google has long struggled with illiterate queries with the "Perhaps You Meant:" feature, which suggests correct spelling. By the end of the month, this feature will receive a major update with a new 680 million parameter neural network spell checker. It fires in less than three milliseconds after each request, and the company promises that the new algorithm will offer even more accurate suggestions for misspelled words. This change alone will significantly improve spelling than all improvements in the past five years, according to a Google blog post.
Another innovation: Google search can now not just index entire web pages, but individual sections of these pages. By better understanding the relevance of specific passages rather than the entire page, you can more easily find the information you are looking for. Google assures that the introduction of this technology (next month) will improve the search results in all languages by 7%. The technology will be introduced all over the world.
Google will also connect neural networks to understand search query subtopics. This will provide a greater variety of content when the search term covers a broad term (for example, it can help you find home exercise equipment designed for small apartments, rather than just providing general information about training equipment).
Finally, Google is also starting to use computer vision and speech recognition to understand the deep semantics of videos and automatically highlight key points. Automatic tags will allow you to split the video into parts, similar to the sections of a book. For example, cooking videos or sports recordings can be analyzed and automatically divided into chapters. This will let you know what interests you without having to view or scroll through the recording. Google has begun testing video highlighting technology and expects to use it for at least 10% of all searches by the end of the year.
If you have a site or blog you are probably using Google Search Console, and if not you should start using it immediately to improve your SEO strategy.
Sitelinks are automatically generated links that may appear under your site's search results.
Filter and group data by categories such as search query, date, or device.
Impressions and CTR will tell you how much those queries are searchable in Google and if is worth it to try ranking for those queries, or even better you can use Google Keyword Planner to check their search volume.
Internal links are important just as external links so try to improve as much as you can your internal linking, but don't overdo it because keep in mind that one of the Google Webmaster Guidelines is to keep the number of links (both internal and external) per page under 100, otherwise Google may consider your site spammy.
The Partial matches section lists actions that impact individual URLs or sections of a site.
Semantic Search Engines With Added Precision
AI will continue to contribute to the new norm of an eCommerce website, i.e., the Semantic search engines.
Instead of displaying results merely based on keyword inputs, NLP (Natural Language Processing), and AI together will be able to help in understanding synonyms of the searched text.
Furthermore, NLP & AI enabled semantic search engines can quickly identify typos, suggest auto-correction, provide a dynamic display of targeted merchandising; enabling the customers to choose from more relevant search results.
Thanks to the modern AI-based solutions, real-time tracking of fleet and workforce from the first mile to last mile to the long haul is made possible.
Using heat maps and trend lines, businesses can now analyze the entire supply chain operations and also compare the planned vs. actual SLA’s.
Adding quality seals and certificates to a web page does not have a direct ranking effect for Google.
However, reputable seals can lead to more trust among users.
Markings as "Trusted Shop" or for the encrypted data transmission are common and should promote the trust of the users.
It must be distinguished between official seals, which are awarded only in conjunction with a rigorous examination, and invented awards, which are merely intended to give the impression of quality.
However, one should not forget the indirect effect of quality seals.
If users have more confidence in the site, they can increase the chance of conversion, lower bounce rate, more page views, and longer retention time.
AI Engine to help health care industry in the organ donation and transplantation.
For example NASA used Google AI to find new planets in the galaxy.
I determined the best possible match of Kidney Transplantation, started reading the information present around me to find out the information related to these organs.
You must also be willing and able to follow all instructions from your doctor and take your medications regularly.
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The doctors will run tests on your blood and urine and give you a complete physical exam to ensure you’re healthy enough for surgery.
During the evaluation for a transplant, you’ll have blood tests to determine your blood type (A, B, AB, or O) and your human leukocyte antigen (HLA).
You use it every day, but still, all you know is how to search.
Use quotes to search for an exact phrase This one’s a well-known, simple trick: searching a phrase in quotes will yield only pages with the same words in the same order as what’s in the quotes.
It’s one of the most vital search tips, especially useful if you’re trying to find results containing a specific phrase.2.
It’s helpful if you’re trying to determine a song from its lyrics, but you couldn’t make out the entire phrase (e.g.
“imagine all the * living for today”), or if you’re trying to find all forms of an expression (e.g.
Search websites for keywords Think of the “site:” function as a Google search that searches only a particular website.
